Marketer at Elizabeth Maddeux

Job Summary

• The Marketer is responsible for driving business growth through patient acquisition, hospital and doctor engagement, and expanding referral networks.
• This role involves identifying new business opportunities, building and maintaining key relationships, and implementing strategic outreach activities to increase foot traffic and corporate partnerships for the diagnostics center.

Key Responsibilities

• Identify and target potential referral sources including hospitals, clinics, medical practitioners, HMOs, and corporate clients.
• Execute field marketing and B2B outreach activities to promote the center’s diagnostic services.
• Build and maintain long-term relationships with referring physicians and partner institutions.
• Plan and coordinate medical fairs, wellness campaigns, and branded community health events.
• Maintain a pipeline of prospects and provide weekly reports on marketing visits and outcomes.
• Monitor competitors and industry trends to adapt strategy and value proposition.
• Liaise with the customer service and brand teams to ensure smooth client onboarding and experience.
• Meet monthly targets for new client acquisition, referrals, and conversion metrics.

Qualifications & Experience

• B.Sc. or HND in Marketing, Business Administration, or a related field.
• 3–5 years’ marketing experience in healthcare, medical diagnostics, or pharmaceutical sales.
• A strong network within the medical community is highly desirable.
• Valid driver’s license and readiness to carry out regular fieldwork.

Skills & Competencies:

• Excellent interpersonal and communication skills.
• Strong negotiation and relationship-building ability.
• Result-oriented and self-motivated.
• Understanding of healthcare marketing ethics and client education.
• Strategic thinker with field marketing execution capabilities.

Benefits

• Competitive salary N150,000 - N250,000 (Net) Monthly.
• Be part of a reputable and growing healthcare organization focused on service excellence.
• Gain hands-on experience working with clinical teams and modern diagnostics systems.
• Access to professional development and industry training opportunities
• Supportive work culture that values growth and initiative