Manager - Performance Marketing at MTN Nigeria

Reports To: Senior Manager - Digital Marketing

Division: Marketing

Mission:

• Responsible for planning, executing, analyzing, and optimizing paid digital campaigns to drive measurable customer acquisition, measurable revenue growth, and marketing ROI.
• Develop and execute performance marketing strategies aligned with MTN’s commercial growth and customer acquisition objectives, ensuring accurate tracking, attribution, and continuous identification of growth opportunities across emerging platforms and tactics.
• Ensure efficient and data‑driven media investment by managing budgets and translating campaign performance data into commercially actionable insights that guide budget allocation, forecasting, and broader investment decisions.

Description:

• Manage the performance acquisition strategy across all digital channels with full accountability for subscriber growth, revenue contribution and customer acquisition cost efficiency
• Oversee implementation of server-side tracking, conversion APIs and event governance to ensure data integrity across web and app ecosystems
• Lead creative performance optimization frameworks in collaboration with content and video teams using engagement decay curves and fatigue modelling
• Align performance marketing objectives with product, ecommerce and fintech teams to ensure campaign offers are commercially viable and operationally executable
• Identify and mitigate fraud risks, invalid traffic and attribution manipulation through monitoring tools and anomaly detection systems
• Ensure strict compliance with MTN data governance, privacy policies and regulatory advertising standards across all campaigns
• Manage rapid testing pipelines to validate new channels, bidding strategies and targeting structures before full scale deployment
• Collaborate with IT and data teams to ensure seamless integration and data flow across marketing platforms, improving customer insights and campaign effectiveness.
• Oversee the end-to-end coordination of digital media deployments, product launches, and re-launches, ensuring alignment with MTN's digital strategy.
• Develop and implement work plans for digital marketing campaigns, ensuring they are in line with the overall media and marketing strategy.
• Prioritize tasks and manage multiple projects to meet deadlines and maintain the quality and effectiveness of digital marketing initiatives.

Education:

• A first degree in business-related or any social science discipline
• A postgraduate diploma in Marketing, Digital Marketing, Business Administration, or a related discipline will be an added advantage
• Certifications in Digital Marketing, Google Ads, Analytics, or similar platforms
• Knowledge of data analysis tools such as Excel, SQL, Power BI, or Tableau
• Fluent in English

Experience:

6 - 13 years’ experience which includes:

• Strong experience managing performance marketing campaigns across paid search, paid social, display, and programmatic channels
• Proven ability to drive customer acquisition, conversions, and revenue growth through digital channels
• Hands-on experience with campaign optimization, bidding strategies, and budget allocation
• Experience with marketing analytics, attribution models, and performance reporting
• Experience working with marketing agencies, media partners, and internal stakeholders
• Ability to lead A/B testing, experimentation, and continuous optimization
• Experience collaborating with content, creative, product, and technology teams to improve digital performance
• Strong capability to translate campaign data into actionable insights that improve business results