Lead, Product Growth & Analytics at Credit Direct Limited

The Lead for Product Growth and Analytics is a high-impact role focused on using data-driven insights to scale our product ecosystem. You will be responsible for defining growth loops and building the analytical framework necessary to understand user behavior, optimize conversion funnels, and maximize the lifetime value of our credit and embedded finance customers. You would help in driving sustainable user acquisition, retention, and revenue expansion across our digital lending and embedded finance product suites while sitting at the intersection of marketing, data science, product & engineering to identify untapped opportunities and scale them into core business drivers.

RESPONSIBILITIES:

Growth Strategy & Optimisation

• Conversion Rate Optimization (CRO): Own the end-to-end optimization of the lending funnel, identifying friction points in the KYC and disbursement stages.
• Funnel Optimization: Design and execute A/B tests across the entire user journey (AARRR framework) to reduce drop-offs in the Onboarding, Loan application and other relevant Product Processes.
• Viral Loops: Develop and manage referral programs and incentive structures that turn our existing credit customers into brand advocates.
• Data-Driven Insights: Partner with the data team to build growth dashboards that track North Star metrics and leading indicators of churn.
• Retention & Expansion: Develop cohorts-based strategies to increase repeat borrowing and the adoption of new financial products.
• Testing Framework: Build and manage a rigorous A/B testing roadmap, ensuring every product change is measured against core business KPIs.

Product Analytics & Data Governance

• Tracking & Measurement: Define and implement the product event-tracking strategy (using tools like Mixpanel, Amplitude, or Segment) to ensure high-quality data collection.
• Behavioral Analysis: Perform deep-dive analyses on user journeys to uncover the "Aha! moment" that leads to long-term customer loyalty.
• Reporting: Design and maintain automated dashboards for the leadership team that provide real-time visibility into product health and growth velocity.
• MVP Development: Rapidly prototype and launch Pilot programs, gathering lean feedback before full-scale integration into the primary product roadmap.

Cross-Functional Alignment

• Data/Engineering Liaison: Work closely with data engineers to ensure our data warehouse effectively supports product-level queries.
• Strategic Planning: Provide the Chief Product Officer with data-backed recommendations for the H1/H2 roadmaps and OKR setting.
• Stakeholder Management: Collaborate with relevant teams to ensure product messaging aligns with growth experiments.

Requirements

•  6+ years in Product Management or Data Analytics, with a proven track record of driving growth in a FinTech or high-volume digital environment.
• Expertise in SQL and data visualization tools (Tableau, PowerBI, or Looker).
• Deep experience with product analytics platforms (Mixpanel, Amplitude, Heap or similar products).
• Understanding of financial modeling and unit economics (LTV, CAC, Churn).
• Analytical Rigor: Ability to translate complex datasets into actionable product requirements.
• Soft Skills: Strong communication skills to present data stories to non-technical stakeholders