Lead Marketing and Advertising Manager at Genesis Deluxe Cinemas (GDC)

Responsibilities
Strategic Planning:

• Develop comprehensive marketing strategies aligned with the company's goals and target audience.
• Coordinate with other departments (such as Sales, Publicity, and Creative) to ensure integrated marketing campaigns.

Campaign Management:

• Oversee the execution of marketing campaigns for multiple films across various platforms (digital, print, social media, etc.).
• Set campaign timelines and manage budgets effectively.

Brand Management:

• Maintain and enhance the company's brand identity and positioning in the market.
• Ensure consistency in messaging across all marketing materials and channels.

Audience Research and Analysis:

• Conduct market research to identify audience preferences and trends.
• Analyze campaign performance and adjust strategies based on data insights.

Creative Direction:

• Collaborate with creative teams to develop compelling marketing materials, including trailers, posters, and digital content.
• Ensure that all marketing materials adhere to branding guidelines and legal requirements.

Public Relations:

• Build and maintain relationships with key media outlets, influencers, and industry stakeholders.
• Manage press releases, screenings, and other PR events.

Digital Marketing:

• Oversee digital marketing efforts, including social media campaigns, email marketing, and SEO/SEM strategies.
• Stay updated with digital trends and implement innovative digital marketing tactics.

Team Leadership:

• Lead and mentor a team of marketing professionals, providing guidance and support.
• Foster a collaborative and creative work environment.

Budget Management:

• Develop and manage marketing budgets for individual films and overall departmental expenses.
• Ensure cost-effectiveness and ROI on marketing investments.

Reporting and Communication:

• Prepare regular reports on marketing campaign performance, budget utilization, and ROI.
• Communicate marketing strategies and results to senior management and stakeholders.

Skills and Qualifications

• Proven experience in marketing roles within the film industry, with a strong understanding of film distribution processes.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical abilities and proficiency in marketing analytics tools.
• Creative thinking and problem-solving skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.