Jobs at Genesis Deluxe Cinemas (GDC)

Responsibilities
Strategic Planning:

• Develop comprehensive marketing strategies aligned with the company's goals and target audience.
• Coordinate with other departments (such as Sales, Publicity, and Creative) to ensure integrated marketing campaigns.

Campaign Management:

• Oversee the execution of marketing campaigns for multiple films across various platforms (digital, print, social media, etc.).
• Set campaign timelines and manage budgets effectively.

Brand Management:

• Maintain and enhance the company's brand identity and positioning in the market.
• Ensure consistency in messaging across all marketing materials and channels.

Audience Research and Analysis:

• Conduct market research to identify audience preferences and trends.
• Analyze campaign performance and adjust strategies based on data insights.

Creative Direction:

• Collaborate with creative teams to develop compelling marketing materials, including trailers, posters, and digital content.
• Ensure that all marketing materials adhere to branding guidelines and legal requirements.

Public Relations:

• Build and maintain relationships with key media outlets, influencers, and industry stakeholders.
• Manage press releases, screenings, and other PR events.

Digital Marketing:

• Oversee digital marketing efforts, including social media campaigns, email marketing, and SEO/SEM strategies.
• Stay updated with digital trends and implement innovative digital marketing tactics.

Team Leadership:

• Lead and mentor a team of marketing professionals, providing guidance and support.
• Foster a collaborative and creative work environment.

Budget Management:

• Develop and manage marketing budgets for individual films and overall departmental expenses.
• Ensure cost-effectiveness and ROI on marketing investments.

Reporting and Communication:

• Prepare regular reports on marketing campaign performance, budget utilization, and ROI.
• Communicate marketing strategies and results to senior management and stakeholders.

Skills and Qualifications

• Proven experience in marketing roles within the film industry, with a strong understanding of film distribution processes.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical abilities and proficiency in marketing analytics tools.
• Creative thinking and problem-solving skills.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

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Duties and Responsibilities

• Plan design concepts for still images and videos by studying relevant information and materials.
• Contribute to the team’s efforts positively by accomplishing tasks as needed to achieve company goals.
• Gain an understanding of what the company wants its proposed communications to look like and create a wide range of graphics and layouts for product illustrations,
• Company logos, brochures, websites, and other communication materials to reflect the desired theme and tone of communications with software such as Corel Draw, Photoshop etc.
• Illustrate concepts by designing samples whilst selecting appropriate type, size and style on creatives to enhance the readability of text and images.
• Produce draft designs for managements review based on agreed brief and make revisions based on the feedback received.
• Review final design layouts of scheduled works / creatives and suggest improvements if required.
• Review final design productions for errors and ensure that final prints reflect management’s specifications.

Qualification and Experience

• Minimum of OND / HND, Certification, or Degree in Design, Fine Arts or related field is a plus.
• 2 - 3 years demonstrable experience in designing aesthetically pleasing images.
• Good experience using design and photo editing software such Photoshop, Corel Draw, InDesign, Illustrator, Dreamweaver, etc.
• Good experience with creating motion graphics
• Strong portfolio of illustrations or other graphics must be available for review.
• Exceptional creativity and innovation.
• An understanding of the latest trends in graphic design.
• Excellent time management, communication and organizational skills.
• Strong ability to work methodically and meet deadlines.
• Team player with good collaborative skills.
• Strong ownership mindset.
• Good communication skills.