Lead, Activation and POSM at Jobrole Consulting Limited

Responsibilities

• Conceptualize and ensure effective implementation of all marketing activations and POSM strategies to achieve more visibility of all the company’s brands.
• Manage all pre-event/activations and post event/activations to promote brand marketing initiatives.
• Champion effective route-to-market options in the implementation of all defined strategies for customer activation and retention.
• Develop and execute budget in line with planned activations and POSM.
• Identify and develop unique experiential propositions and differentiators in all activation activities.
• Plan and manage projects (activations, events, campaigns, etc.) within approved timeline, scope and budget.
• Provide needed support in the execution of the company’ retail strategy to achieve planned expansion, dominance, mind share and loyalty across all customer touch points.
• Identify, create and execute events and sponsorship initiatives to drive affinity of the company’s brands.

Qualifications

• First degree or its equivalent in Marketing, Mass Communication, Public Relations, Journalism or related disciplines.
• Professional Certification in Marketing (NIMN, CMMP, etc.) is an added advantage
• Minimum of 7 years’ experience in marketing, with at least 3 years at a supervisory level and exposure to FMCG environment.
• Experience in FMCG industry is an added advantage
• Nature of Work: Day and Onsite