Beiersdorf - For more than 130 years, care for consumers and our people is what has driven us. Every day, our global brand icons, such as NIVEA, Eucerin, and Hansaplast, make more than 500 million consumers in over 200 countries feel good in their skin.
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Develop current customer relationships & engage new customers for a defined group of eCom accounts (Jumia, Konga, Mano, Glovo, MAKA)
Create and execute an annual plan of digital activities with eCom accounts that ensures the delivery of brand, category and customer objectives (incl. joint business plan & roadmap). Strong focus on getting the basics right in order to improve BDF search ranking.
Drive strategic relationships and accelerated growth , while operating within approved trade marketing parameters, and balancing trade and media investment effectiveness and efficiency (incl. listing definition, terms & conditions à TTC)
Evaluate eCom sales performance against digital plans & KPI’s and make recommendations to ensure targets are met as well as to accelerate future performance (KPI definition & reporting)
Ensures that return on investment for digital sales promotional activity is maximised within the guidelines set in the brand strategies and annual customer plans.
Creates monthly business forecast for eCom accounts and provides details of any variance to forecast.
Work in conjunction with Shopper and Customer Management & brand teams to ensure alignment to brand strategy in digital sales activity.
Align with and steer cross functional team (sales controlling, marketing, digital marketing, shopper customer marketing, supply chain) for eCom pilots & new customer roll-out
Be a key influence in the short and long term execution of the BDF eCom strategy
Drive & share new learnings on eCom “best practices” by acting as liason manager to global eCom team and other countries
Your Profile
Min 5 years of experience in key account or sales position and eCom
Superior sales and management skills – preferably with proven track record in managing eCom accounts
Strategic thinking: Able to tackle complex situations, evaluate alternative courses of action, and provide fact based solutions/recommendations
Driving results: Able to influence others, with strong negotiation skills to resolve issues/conflicts in a “win-win” manner
Collaboration: Strong customer focus and ability to build credible relationships internally and externally at all levels
Thinking ahead: Good level of analytical skills, with a commercial mindset and able to translate strategy into action
Leads, encourages and motivates to deliver excellent performance and commercial targets
Strong working knowledge of eCom best practices, digital marketing trends, brand websites, eMail, CRM and web analytics
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