Key Account Manager - Ecommerce at Beiersdorf

Your Tasks

• Develop current customer relationships & engage new customers for a defined group of eCom accounts (Jumia, Konga, Mano, Glovo, MAKA)
• Create and execute an annual plan of digital activities with eCom accounts that ensures the delivery of brand, category and customer objectives (incl. joint business plan & roadmap). Strong focus on getting the basics right in order to improve BDF search ranking.
• Drive strategic relationships and accelerated growth , while operating within approved trade marketing parameters, and balancing trade and media investment effectiveness and efficiency (incl. listing definition, terms & conditions à TTC)
• Evaluate eCom sales performance against digital plans & KPI’s and make recommendations to ensure targets are met as well as to accelerate future performance (KPI definition & reporting)
• Ensures that return on investment for digital sales promotional activity is maximised within the guidelines set in the brand strategies and annual customer plans.
• Creates monthly business forecast for eCom accounts and provides details of any variance to forecast.
• Work in conjunction with Shopper and Customer Management & brand teams to ensure alignment to brand strategy in digital sales activity.
• Align with and steer cross functional team (sales controlling, marketing, digital marketing, shopper customer marketing, supply chain) for eCom pilots & new customer roll-out
• Be a key influence in the short and long term execution of the BDF eCom strategy
• Drive & share new learnings on eCom “best practices” by acting as liason manager to global eCom team and other countries

Your Profile

• Min 5 years of experience in key account or sales position and eCom
• Superior sales and management skills – preferably with proven track record in managing eCom accounts
• Strategic thinking: Able to tackle complex situations, evaluate alternative courses of action, and provide fact based solutions/recommendations
• Driving results: Able to influence others, with strong negotiation skills to resolve issues/conflicts in a “win-win” manner
• Collaboration: Strong customer focus and ability to build credible relationships internally and externally at all levels
• Thinking ahead: Good level of analytical skills, with a commercial mindset and able to translate strategy into action
• Leads, encourages and motivates to deliver excellent performance and commercial targets
• Strong working knowledge of eCom best practices, digital marketing trends, brand websites, eMail, CRM and web analytics
• Excellent presentation and communication skills