Hotel Social Media / Content Creator at Efezi Southsea Nigeria Limited

Summary

• A hotel social media/content creator is responsible for developing, managing, and publishing engaging content across digital platforms to enhance the hotel’s brand visibility, attract guests, and promote services (rooms, F&B, events, spa, etc.).
• They act as the hotel’s digital storyteller, ensuring consistent communication that drives bookings and guest engagement.

Key Responsibilities
Content Creation:

• Create engaging photo, video, and written content showcasing hotel facilities, services, and experiences.
• Design promotional materials for campaigns, special offers, and events.
• Capture behind-the-scenes moments that highlight the hotel’s hospitality culture.

Social Media Management:

• Manage the hotel’s social media pages (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.).
• Schedule posts, stories, and reels to maintain a consistent online presence.
• Respond to guest inquiries, reviews, and comments on social platforms.

Brand Storytelling:

• Develop creative campaigns that highlight the hotel’s uniqueness and guest experience.
• Ensure brand consistency in tone, style, and visuals across all digital channels.

Marketing Support:

• Work with the sales & marketing team to promote offers, packages, and events.
• Assist in creating email newsletters, blogs, and website content.
• Collaborate with influencers, travel bloggers, and partners to increase brand reach.

Analytics & Performance Tracking:

• Monitor social media engagement, reach, and campaign performance.
• Prepare monthly reports on digital marketing effectiveness.
• Recommend improvements based on audience behavior and trends.

Trend Monitoring:

• Stay updated on hospitality, travel, and digital content trends.
• Adapt content strategy to align with trending hashtags, formats, and platforms.

Guest Engagement:

• Share user-generated content (with permission) to build trust and authenticity.
• Highlight guest experiences, testimonials, and events in creative ways.

Requirements

• Interested candidates should possess a Bachelor's Degree with at least 4 years experience.