Hotel Marketer at Domeo Resources International (DRI)

Main Function

• The Hotel Marketer is responsible for developing and executing marketing strategies that increase brand visibility, drive bookings, and grow revenue.
• The role focuses on promoting the hotel’s rooms, facilities, services, and experiences while maintaining a strong brand presence across traditional and digital marketing channels.

Key Responsibilities
Marketing Strategy & Brand Promotion:

• Develop and implement marketing plans aligned with the hotel’s business and revenue objectives.
• Promote the hotel’s brand, services, rooms, events, and amenities across all marketing platforms.
• Ensure consistent brand messaging and visual identity in all marketing materials.

Digital Marketing & Online Presence:

• Manage the hotel’s online presence including website content, social media platforms, and online travel agencies (OTAs).
• Plan and execute digital marketing campaigns such as social media advertising, email marketing, and online promotions.
• Monitor online reviews and ratings and support reputation management initiatives.

Sales Support & Revenue Generation:

• Collaborate with the sales and reservations teams to drive room occupancy and event bookings.
• Develop promotional packages, seasonal offers, and loyalty programs.
• Support marketing activities for conferences, weddings, banquets, and special events.

Market Research & Analysis:

• Conduct market research to identify trends, competitor activities, and customer preferences.
• Track and analyze campaign performance, occupancy trends, and return on marketing investment.
• Provide regular marketing performance reports and insights to management.

Partnerships & Public Relations:

• Build and maintain relationships with corporate clients, travel agents, influencers, and media partners.
• Coordinate publicity activities, hotel events, and brand activations.
• Support public relations efforts including press releases and media engagement.

Qualifications / Experience

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
• 2–5 years experience in marketing, preferably within the hospitality or tourism industry.
• Experience in hotel marketing, digital marketing, or sales support is an advantage.

Skills and Competencies:

• Strong marketing and promotional skills
• Digital marketing and social media management skills
• Excellent communication and content creation abilities
• Analytical skills and performance tracking
• Creativity and attention to detail
• Strong interpersonal and relationship management skills

Behavioural Qualities / Other Requirements:

• Customer-focused and brand-conscious mindset
• Results-driven and proactive approach
• Ability to work under pressure and meet deadlines
• Willingness to work flexible hours, including weekends for events and promotions
• Team-oriented with a positive attitude.