Head of Sales & Marketing at Nairametrics

Key Responsibilities:  

• Lead Generation: Drive lead generation efforts through proactive outreach, networking, and relationship building with potential clients, partners, and stakeholders to expand Nairametrics’ client base.  
• Client Engagement: Foster and nurture relationships with existing clients to identify opportunities, enhance client satisfaction, and drive revenue growth through repeat business.  
• Partnership Development: Identify and forge strategic partnerships with corporate clients and stakeholders to broaden Nairametrics’ market reach and enhance brand visibility.  
• Marketing Campaigns: Develop and implement targeted marketing campaigns across various channels, including digital marketing, social media, email marketing, and events, to amplify brand awareness and attract new customers.  
• Sales Support: Collaborate closely with the sales team to develop and implement effective sales strategies, and provide marketing support by crafting sales collateral, presentations, and proposals.  
• Team Leadership and Management: Lead and manage the sales team, providing strategic guidance, coaching, and support to ensure alignment with marketing initiatives and revenue goals.  

Qualifications 

• Bachelor’s degree in Marketing, Business, Communications, or a related field.  
• Minimum of 7 years’ experience in marketing, growth, or commercial roles, with a proven track record in lead generation and revenue growth.  
• Strong experience in B2B marketing, client acquisition, and partnership development, preferably within media, fintech, or financial services.  
• Demonstrated ability to lead and manage teams, set KPIs, and drive performance.  
• Strong strategic thinking with hands-on execution capability and data-driven decision-making.