Head of Sales and Marketing at Lakowe Lakes Golf & Country Estate

The Head of Sales and Marketing at Lakowe Lakes Golf and Country Estate will be expected to define and implement the sales and marketing strategy for Lakowe Lakes Hospitality Limited . The overarching objective is to enhance guest satisfaction and provide strong sources of revenue generation.

CORE RESPONSIBILITIES AND KEY RESULT AREAS

STRATEGIC IMPLEMENTATION

• Set overall strategy for sales and marketing of individual projects (which channels to use, lead management, etc.) with senior management
• Define the target customers’ segmentation
• Incorporate market and competitor knowledge into sales strategies including pricing structure and product positioning through internal and external sources 
• Establish outstanding relationships within the market place.
• Review the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.
• Attend sales strategy meetings to provide input on weekly and overall sales strategy.
• Research competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share
• Suggest innovative marketing ideas and develops deployment strategies to continue to grow market share.

EXTERNAL AND INTERNAL CLIENT RELATIONSHIPS MANAGEMENT

• Develop strong partnerships with local organizations to further increase brand/product awareness.
• Develop and manage internal key stakeholder relationships.
• Develop strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
• Execute exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their event or visit.
• Serve the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Lakowe Lakes.
• Gain understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.

LEADERSHIP

• Function as the leader of the property’s sales department.
• Develop sales goals and strategies and verifies alignment with the brand’s business strategy.
• Execute the sales strategy in order to meet individual booking goals for both self and staff.
• Verify that the Sales team leverages on Mixta Nigeria’s Client’s Database to full potential.
• Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.
• Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.
• Creates effective structures, processes, jobs and performance management systems are in place.  
• Sets goals and expectations for direct reports, aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.
• Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.  
• Maintains an active list of the competition’s best sales people and executes a recruitment and acquisition plan with HR.
• Supports tools and training resources to educate sales associates on winning catering solutions.  
• Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.
• Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.
• Transfers functional knowledge and develops group sales skills of other discipline managers.
• Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
• Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.

KNOWLEDGE REQUIREMENT

• Knowledge of Hospitality Sales and Marketing 
• Knowledge of Revenue Management strategies 

SKILL REQUIREMENT

• Time Management
• Interpersonal Skills
• Analytical Ability
• Meeting Management
• Report Writing
• Emotional Intelligence
• Strong Communication Skills
• Strong Negotiation and Conflict Resolution Strategy

PERSONAL ABILITIES

• Confidentiality
• Objectivity
• Attention to Detail
• Integrity
• Emphatic

EDUCATIONAL REQUIREMENTS

• A good first degree in Business sales and marketing or hospitality management 
• -Possession of a Post graduate degree in Business  Administration or related field is an added advantage

Professional Requirements

• Membership of a professional Sales or Marketing Institution or any recognized hospitality association
• Experience Requirements
• Minimum of 5-6 years’ experience in a similar role