Head of Media Communications & Digital Marketing at Rovedana

Salary Budget: 1 Million Naira Monthly Net

Job Summary:

The Head of Media Communications & Digital Marketing is responsible for developing and executing integrated media, communications, branding, and digital marketing strategies to enhance the company’s visibility, generate qualified real estate leads, strengthen brand reputation, and drive property sales.

The role oversees digital platforms, media relations, public communications, content strategy, and marketing performance analytics.

Key Responsibilities

• Develop and implement comprehensive media, communications, and digital marketing strategies aligned with company sales targets.
• Lead brand positioning and corporate messaging across all channels.
• Create annual marketing plans and budgets.
• Oversee paid and organic digital campaigns (Google Ads, social media ads, email marketing).
• Develop content calendars aligned with property launches and campaigns.
• Supervise creation of high-quality visual and video content (property tours, testimonials, market insights).
• Build and maintain relationships with journalists, influencers, and media houses.
• Draft and approve press releases, media statements, and executive communications.
• Work closely with Sales to generate qualified leads
• Oversee production of brochures, company profiles, presentations, and sales materials
• Monitor digital metrics: CTR, CPC, CPA, lead conversion rate, engagement rates.

Qualifications & Requirements

Education:

• Bachelor’s Degree in Marketing, Communications, Mass Communication, Public Relations, Business Administration, or related fields.
• Master’s degree (MBA or Marketing) is an advantage.
• 8–12 years experience in Marketing/Media/Communications.
• Minimum 5 years in a leadership role.
• Real estate industry experience strongly preferred.
• Digital advertising platforms (Meta Ads, Google Ads).
• SEO/SEM expertise.
• CRM and marketing automation systems