Head of Marketing at The People Practice

Our client, one of the leading brands in the Quick Service Restaurant Industry in Nigeria, is looking to hire a Head of Marketing who will be responsible for leading the development and implementation of the marketing strategies and campaigns for a leading brand in the organization. The primary goal of the role is to drive revenue growth, customer acquisition and retention through effective marketing and communication strategies.

Responsibilities

• Develop and implement marketing strategies and campaigns that support the company’s growth objectives and align with the brand’s image and identity.
• Conduct market research and analysis to identify target customers, competitive landscape, and emerging trends in the quick-service restaurant industry.
• Develop and manage the annual marketing budget and ensure that all marketing activities are within budget constraints.
• Oversee the development of advertising and promotional materials, such as print and digital ads, social media campaigns, email marketing, and in-store signage.
• Coordinate and collaborate with internal teams and external agencies to develop and execute marketing programs.
• Manage and analyse the effectiveness of marketing campaigns to ensure ROI and adjust strategies as needed.
• Develop and maintain relationships with media outlets and influencers to secure media coverage and endorsements.
• Lead the development and execution of customer loyalty and retention programs.
• Collaborate with the sales team to ensure marketing programs are executed in-store effectively and consistently across all locations.
• Develop and manage relationships with external partners and vendors, such as printers, photographers, and production companies.

Qualifications

• Minimum Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 5-6 years of experience in marketing, preferably in the quick service restaurant industry.
• Demonstrated success in developing and implementing effective marketing campaigns.

Must have skills

• Excellent communication and interpersonal skills.
• Strong leadership and management skills, with experience in leading and developing a team.
• Proficiency in Microsoft Office Suite and marketing automation tools.
• Strong analytical and problem-solving skills.