Head of Marketing at Termii

• We are seeking an experienced Head of Marketing to lead Termii’s global marketing strategy, elevate our brand presence, and drive measurable business growth.
• This role will be pivotal in positioning Termii as a market leader, generating high-quality leads, and supporting our expansion into new markets.
• The ideal candidate is a strategic thinker, data-driven decision-maker, and a hands-on leader who thrives at the intersection of brand storytelling and revenue generation.

Key Responsibilities

Brand Leadership:

• Develop and execute a bold, differentiated brand strategy that positions Termii as the top CPaaS partner in Africa and beyond.
• Oversee all external communications, PR, and thought leadership initiatives to boost visibility in target markets.

Growth & Demand Generation:

• Partner closely with the Sales team to define and deliver on success metrics for lead generation and pipeline growth.
• Design and implement multi-channel marketing campaigns (digital, events, partnerships) that attract and convert high-value prospects.

Market Expansion:

• Conduct market research to identify high-potential regions and industries, and craft tailored go-to-market strategies.
• Localize marketing approaches for new markets while maintaining Termii’s global brand voice.

Team & Budget Management:

• Build and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and results.
• Manage the marketing budget effectively to maximize ROI across campaigns and initiatives.

Data & Insights:

• Establish performance dashboards to track, analyze, and optimize marketing effectiveness.
• Use market intelligence to inform product positioning and sales enablement.

Requirements

• 8+ years of progressive experience in marketing leadership, preferably in SaaS, CPaaS, or technology sectors.
• Proven track record of building brands and delivering measurable lead generation outcomes.
• Strong experience in supporting B2B sales teams and aligning marketing to revenue goals.
• Exceptional storytelling, communication, and stakeholder management skills.
• Experience in new market entry and global expansion strategies is a plus.
• Data-driven, creative, and comfortable working in a fast-paced, high-growth environment.