Head of Marketing at Sweet Sensation

Job Purpose:

• The Head of Marketing is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and revenue growth for the QSR chain. This role oversees all marketing functions—including brand management, digital marketing, advertising, promotions, and customer engagement—ensuring alignment with the company’s vision and commercial objectives.

Key Responsibilities:

Marketing Strategy & Leadership

• Develop and implement the overall marketing strategy to support company growth, new product launches, store openings, and seasonal promotions.
• Lead and manage the marketing team, including digital, brand, content, PR, and creative sub-functions.
• Collaborate with executive leadership to align marketing efforts with business goals and customer experience strategies.

Brand Management

• Oversee brand positioning, voice, and visual identity across all channels and materials.
• Ensure consistency of messaging across outlets, advertising platforms, packaging, and digital assets.
• Develop brand campaigns that resonate with the target market and reinforce brand loyalty.

Digital Marketing & Innovation

• Drive digital marketing efforts, including social media, SEO/SEM, email marketing, influencer partnerships, and paid media.
• Monitor and optimize online ordering platforms, mobile app engagement, and digital loyalty programs.
• Leverage analytics and customer data to improve digital engagement and personalize marketing efforts.

Local Store & Franchise Marketing

• Develop marketing toolkits and local activation strategies for individual outlets and franchise partners.
• Coordinate with regional teams to support grand openings, regional promotions, and community events.
• Campaign Execution & Performance
• Plan, launch, and evaluate promotional campaigns, product launches, and seasonal offers.
• Track marketing KPIs, campaign ROI, and customer feedback to refine future initiatives.
• Manage the marketing budget and ensure effective allocation of resources.

Partnerships & Public Relations

• Manage relationships with media agencies, creative vendors, delivery partners, and PR firms.
• Lead public relations efforts, crisis communication, and brand reputation management.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).
• 8–10 years of progressive marketing experience, with at least 3–5 years in a leadership role; QSR, food & beverage, hospitality, or retail industry experience preferred.
• Proven success in driving brand growth, customer engagement, and campaign execution.

Skills and Competencies:

• Strong strategic thinking and leadership skills.
• Expertise in digital marketing, customer segmentation, and brand management.
• Excellent communication, storytelling, and presentation abilities.
• Deep understanding of consumer behavior and market trends in the food industry.
• Proficiency in marketing software, CRM tools, social media platforms, and analytics tools (e.g., Google Analytics, Meta Business Suite, HubSpot).

Working Conditions:

• Office-based with travel to outlets/store locations, vendor meetings, or events.
• May require flexibility in working hours during major campaigns, outlets/store launches, or emergencies.

Compensation and Benefits:

• Competitive salary commensurate with experience.
• HMO/Medical Provision
• Duty Lunch
• Paid annual leave days and allowance
• Telephone recharge cards & Transport/Fuel allowance
• Opportunity to be a part of a growing QSR chain with a focus on innovation, profitability and safety.