Head of Marketing - Financial Services at Best Adeoluwa Global Investment Limited (BAGIL)

Job Summary

• We are seeking a highly skilled and results-driven Head of Marketing to lead our marketing efforts in a dynamic financial services environment. 
• The ideal candidate will be responsible for developing and executing marketing strategies to drive customer acquisition, enhance brand awareness, and ensure compliance with industry regulations such as KYC (Know Your Customer). 
• This role requires expertise in marketing financial products such as loans, savings, and other related services, as well as strong leadership skills to manage a marketing team effectively.

Key Responsibilities

• Develop and implement strategic marketing plans to promote the company’s loan, savings, and financial services.
• Oversee branding initiatives to enhance market positioning and customer engagement.
• Conduct market research to identify trends, customer needs, and competitor strategies.
• Design and execute campaigns to attract new customers and retain existing ones.
• Utilize digital marketing, social media, and traditional advertising channels to drive business growth.
• Establish partnerships and collaborations to expand customer reach.
• Work closely with compliance and operations teams to promote KYC best practices.
• Develop customer education programs to enhance financial literacy.

Team Leadership & Management:

• Lead, mentor, and drive the marketing team to achieve company goals.
• Monitor team performance and provide guidance on achieving marketing KPIs.
• Foster a culture of innovation, collaboration, and continuous improvement.

Financial Performance & Reporting:

• Develop marketing budgets and ensure efficient allocation of resources.
• Track, analyze, and report on campaign performance and ROI.
• Provide insights and recommendations to senior management for business growth.

Job Requirements
Education & Experience:

• Bachelor’s degree in Marketing, Business Administration, Finance, or a related field (Master’s degree is a plus).
• Minimum of 2-4 years of marketing experience in the financial services industry.
• Proven track record of customer acquisition, brand management, and strategic marketing in a similar role.

Technical & Soft Skills:
Technical Skills:

• Strong knowledge of financial services marketing (loans, savings, investments, etc.).
• Experience with digital marketing, social media strategy, and content marketing.

Soft Skills:

• Strong leadership and people management skills.
• Excellent communication and presentation abilities.
• Analytical mindset with problem-solving skills.
• Creativity and innovation in marketing strategy development.