Head of Marketing at Fina Trust Microfinance Bank

Summary

• To lead the design and implementation of all Marketing strategies to achieve the goals for all the microfinance banking products.
• The Head of Credit & Marketing is expected to provide leadership within the Micro-Finance bank to ensure timely and successful development and implementation of the banking product and service ideas, key to the business performance and growth.

Key Responsibilities

• Oversee the articulation and execution of the Bank’s marketing strategies, ensuring alignment with the overall corporate strategy, goals and objectives
• Head of Credit and Marketing is responsible for Supervision of all Business Development initiatives, Personnel and Resources.
• Build the Bank’s profile and brand image in the market through sustained campaigns
• Provide effective leadership guidance in business development strategy
• Achieve overall profitability target of the microfinance bank
• Implement and execute regular sales activities to generate business
• Lead generation through organised sales presentations to prospects
• Team Leadership; collaborate with staff to ensure successful execution of designated strategies.
• Interview prospective clients
• Inspect prospective client's business to ascertain its viability and assessment of collateral
• Write reports for granting of loan facility
• Monitor approved loans and advise clients on good management practices
• Consistently adhere to regulatory standards.

Qualifications

• Bachelor's Degree in Business, Accounting, Finance, Economics or any field.
• Minimum of 7 years hands-on Micro-finance banking experience in credit and marketing
• Experience in Banking and Product analysis and growth
• Proficiency in using Microsoft Office Tools
• Proved experience in training and research is an advantage.

Requirements:

• Professionalism, integrity and commitment to social mission of Micro-finance banking.
• Strong business acumen and Knowledge of low income market
• Comprehensive knowledge of Micro-finance banking products, marketing and business development
• Sound knowledge of Micro-finance services, procedure, laws and regulations
• Strong analytical skills
• Knowledge of micro, small and medium enterprise market.
• Strong oral and written communication skills
• Strong general management and people skills.