Head of Marketing at Domeo Resources International (DRI)

Main Function

• The Head of Marketing will be responsible for developing and executing comprehensive marketing strategies that promote the company’s brand, drive customer engagement, and support business growth.
• This role oversees all marketing activities, including brand management, digital marketing, advertising, public relations, and market research. The ideal candidate must be creative, strategic, and analytical, with a proven ability to lead teams and deliver measurable marketing results.

Role Responsibilities
Strategic Planning and Brand Management:

• Develop and implement marketing strategies that align with the company’s vision and business objectives.
• Strengthen brand positioning and ensure consistent messaging across all platforms.
• Plan and execute campaigns that enhance brand visibility and reputation.

Marketing Execution and Campaign Management:

• Lead the design and rollout of marketing campaigns (online and offline) to increase customer acquisition and retention.
• Manage advertising, content creation, promotions, and sponsorship activities.
• Ensure the effective use of marketing budgets and resources to achieve optimal ROI.

Digital Marketing and Market Research:

• Oversee all digital marketing initiatives including SEO, social media, email marketing, and web analytics.
• Conduct market research to identify trends, opportunities, and consumer insights.
• Monitor competitors’ strategies and recommend proactive marketing responses.

Team Leadership and Collaboration:

• Supervise, coach, and motivate the marketing team to achieve departmental and organizational goals.
• Foster collaboration with sales, operations, and product teams to ensure alignment in strategy and execution.
• Conduct regular performance reviews and support staff development through training and mentorship.

Reporting and Analysis:

• Prepare and present marketing performance reports to management.
• Track KPIs such as lead generation, conversion rates, and brand engagement metrics.
• Analyze campaign outcomes to refine strategies and improve future performances

Qualifications and Requirements
Education and Certifications:

• HND or B.Sc in Marketing, Business Administration, Mass Communication, or a related field.
• Professional certification in Marketing (e.g., CIM, NIMN, or equivalent) is an added advantage.

Experience:

• Minimum of 5–7 years’ experience in marketing, with at least 2 years in a managerial or leadership role.
• Proven track record in strategic marketing, brand management, and digital campaigns.
• Experience in hospitality, FMCG, or service-oriented industries is desiire

Skills:
Strategic and Creative Thinking:

• Ability to design and execute innovative marketing strategies that drive measurable results.
• Strong analytical mindset for data-driven decision-making.

Leadership and People Management:

• Proven ability to lead, mentor, and inspire a marketing team.
• Strong coordination and organizational skills.

Brand and Communication Excellence:

• Exceptional verbal, written, and visual communication skills.
• Ability to manage media relations, public engagements, and brand storytelling.

Digital Marketing Proficiency:

• Proficiency in social media marketing, SEO, SEM, and analytics tools.
• Adept at using technology to optimize marketing campaigns and monitor performance.

Business Acumen and Problem-Solving:

• Excellent understanding of market dynamics, consumer behavior, and revenue growth strategies.
• Strong ability to handle multiple projects and deliver under tight deadline