Head of Marketing at Alerzo Limited

Job Description

• We're looking for a commercially driven, strategic, and hands-on Head of Marketing to lead marketing across both arms of our business (eCommerce and Fintech)
• This is a high-impact leadership role for an individual who excels at the intersection of brand, growth, and product marketing. You'll shape our go-to-market strategy, manage a high-performing team, and craft stories and campaigns that move people and key business metrics. 

Responsibilities 

Marketing Strategy & Leadership 

• Define and evolve our marketing strategy across all business verticals. 
• Serve as the marketing voice at the leadership table, translating commercial priorities into actionable marketing roadmaps. 
• Lead, grow, and inspire a high-performing team across product marketing, brand, growth, content, and offline activation. 
• Champion customer-centricity and brand consistency across all touchpoints. 

Growth & Product Marketing 

• Partner with Product, Commercial, and Tech teams to plan and execute go-to-market strategies for new features and products. 
• Own the full product marketing lifecycle, from positioning and messaging to launch and post-launch adoption. 
• Own and optimise performance marketing across channels to drive efficient CAC, strong ROI, and business growth.
• Utilise data, user feedback, and market insights to foster engagement, retention, and revenue growth.

Customer & Market Intelligence 

• Lead segmentation, persona development, and market research to uncover new opportunities.
• Turn insights into high-impact strategies across acquisition, activation, and lifecycle marketing. 
• Stay ahead of market trends and competitor moves. 

Campaigns, Communication & Partnerships 

• Drive integrated, 360° marketing campaigns across digital and offline channels (social, radio, OOH, activations, etc). 
• Manage external agencies and media partners to deliver excellence at scale. 
• Foster strong internal collaboration across Product, Sales, Operations, and Customer Success. 

Budgeting & Performance 

• Manage the marketing budget and ensure efficient allocation across teams and channels. 
• Define clear KPIs and track performance to optimise impact and ROI continually. 
• Present marketing performance, insights, and forecasts to leadership and key stakeholders. 

Requirements

• 8+ years of progressive marketing experience, with at least 3 years in a leadership role, ideally in Fintech, eCommerce, consumer tech, or high-growth startups. 
• Proven success in building and executing marketing strategies that drive measurable growth and brand love. 
• Strong leadership and team-building skills with experience managing multi-functional teams. 
• Analytical and data-driven, you leverage insights to refine storytelling and strategy. 
• Creative, energetic, and hands-on. You thrive in dynamic environments and get things done. 
• Familiar with the nuances of Nigeria's informal retail landscape or financial inclusion opportunities. 
• Experience with marketing automation tools, CRMs, and analytics platforms (Zoho, GA, Power BI, etc.). 
• Bachelor's degree in Marketing, Business, or related field (MBA or advanced degree is a plus).