Head of Growth at Club Concierge Africa

Role Summary

• As Head of Growth, you will be responsible for driving the company’s marketing and growth strategies across all digital and offline channels. 
• You'll own the full customer acquisition funnel—from awareness to conversion—and optimize lifecycle marketing to boost retention and LTV. 
• You will work closely with product, operations, content, and leadership teams to scale growth initiatives in a data-driven, creative, and sustainable way.

Key Responsibilities

• Develop and execute a comprehensive growth strategy aligned with business goals (customer acquisition, retention, and revenue growth).
• Lead and optimize performance marketing campaigns across channels (Google, Meta, TikTok, email, SEO, partnerships, etc.).
• Own KPIs such as CAC, LTV, conversion rates, ROAS, and customer churn.
• Manage the marketing/growth team and coordinate with external agencies or freelancers.
• Run experiments and A/B tests across landing pages, ad creatives, messaging, and funnel optimization.
• Use analytics tools (GA4, Mixpanel, HubSpot, etc.) to gain insights and inform growth strategies.
• Collaborate with content, product, and ops to align messaging and improve customer journey touchpoints.
• Identify new acquisition channels and growth levers (e.g., referral programs, influencer marketing, partnerships).
• Build and manage the growth budget and report regularly on performance and ROI.
• Stay on top of travel industry trends, digital marketing innovations, and customer behavior insights.

Requirements

• Interested candidates should possess a B.Sc Degree with 7 years of experience.