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PZ Cussons Nigeria Plc is part of a multinational consumer goods business, PZ Cussons Plc. We manufacture and distribute some of the best loved brands in Nigeria, from Imperial Leather to Cussons Baby, Morning Fresh to Thermocool and Robb. We operate in five core categories - personal care, beauty, home care, food and nutrition and electricals. Worldwide PZ ...
About the Job
We are looking for smart, agile and innovative person as Head, Digital Marketing Africa to join our family.
PZ Cussons is a global, fast-moving consumer goods (FMCG) company, with office locations in the UK, US, Australia, Africa and Asia. Throughout our 135 year history, we have successfully adapted and evolved to the constantly changing consumer, market, and economic environments. Our diverse portfolio of brands can be found across four major categories: Beauty, Personal Care, Food & Nutrition, Home Care and Electricals.
Responsibilities
- To drive Brand reach and penetration utilising knowledge of the digital world to activate the most appropriate digital marketing initiatives for each brand.
- To define the digital experience of a consumer ensuring this communicates the brand vision and any specific campaign messages. Utilise a thorough understanding of digital trends, the digital landscape and web analytics to develop digital strategies and measure their success.
- To work closely with the global digital team helping to ensure that digital activation aligns with group guidance on digital marketing strategy and technology standards.
- Provide a local market or regional expertise that will understand the local digital landscape plus provide appropriate education and support to the wider marketing team. The role will focus on integrating a digital thought process and highlighting opportunities into the general marketing strategy.
- To act as an effective team member within the country/regional Marketing team
- Understand the Brand and Digital strategy set at a Category level to ensure this direction influences local activation.
- Gain a clear understanding of brand strategy/objectives and plan how these can be transferred into the digital experience of a consumer.
- Manage the Brand stakeholders with regular updates of plans and progress against the digital brand strategy
- To work closely with the Brand teams to build a clear understanding of the needs and wants of existing and prospective consumers
- To work closely with the Brand teams to support the development of content suitable for communication through digital media.
- To fully understand the local Digital Landscape and from this highlight the greatest opportunities for digital communications in the market/region.
- Analysis and interpretation of marketing data (customer data/online performance/web analytics) to understand any current activity and identify where the experience can be optimized.
- Measure and interpret the performance impact of the delivered initiatives with reference to the agreed KPI’s
- Create a clear view of industry best practice, with reference to latest websites, digital trends and emerging technologies
- Use this data, customer and industry insights and turn them in actionable initiatives that will deliver a step change in the digital consumer experience, including Search, eCRM, Digital Marketing, Social Media and onsite.
- Work closely with the Group Digital Marketing and Solutions teams to ensure that local initiatives are understood and there is an agreed program of work between the local and group teams.
- Contribute to the User testing and approval of the delivered solutions, ensuring that it fulfils the business requirements
- Manage the end to end delivery of identified initiatives where required
- To operate as an ambassador for Digital Marketing across the business.
- To develop, mentor and where appropriate manage more junior members of the team.
Requirement
- Possess degree level or equivalent in Marketing related topic ideally with an Online or Digital element.
- Demonstrate strong experience in online usability and/or brand proposition development
- Proven understanding of designing and optimizing online consumer journeys
- Experience of turning consumer data and insights into actionable plans and strategies
- Experience of using web analytics (e.g. Core metrics, Google analytics)
- Knowledge of the latest in digital marketing trends and a thorough understanding of the digital landscape (Website, Social, Digital Marketing, Search and Mobile)
- Proven Planning and Project management skills.
- Superb decision making skills based on sound commercial judgment
- Superb communication skills. Ability to create successful relationships across the internal business and with external partners ideally with experience across a global organization.
- A real team player who is able to negotiate and broker a successful consensus via highly developed influencing skills.
- Ability to investigate new digital marketing channels and propose the strategy for integration into the Digital Marketing mix.
Terms and Conditions
PZ Cussons are committed to protecting the personal data of individuals. Please read the PZC Data Privacy Policy below, which outlines how and why your personal information (including personal sensitive information) is processed, when applying for a position and throughout the recruitment cycle.
https://www.pzcussons.com/wp-content/uploads/Nigeria/EPN.pdf
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