Head of Corporate, Sales at Ralds & Agate

Mission / Purpose of the Job

• The Head of Sales would be responsible for driving the Corporate Sales (CS) revenue growth, overseeing sales operations, team development, customer and key account management, and leading the overall business development strategy.
• The incumbent is required to create a sustainable and visible market for the Corporate Sales BU in Nigeria by strategically growing a network of active clients through sales and marketing initiatives, forging new alliances, and identifying new ways to grow market share.
• This role focuses on achieving aggressive sales targets, increasing market share, and fostering long-term client relationships.

Job Responsibilities
Strategic Leadership and Performance Management:

• Develop overall strategic direction for the business unit.
• Lead and mentor the CS team, setting clear objectives and monitoring performance to exceed targets.
• Design and implement professional development programs to build a high-performing sales team.
• Facilitate collaboration between the sales, marketing, and operations teams to achieve corporate objectives.
• Assists the CS team with the necessary support needed to close sales
• Liaises with Procurement team to provide attractive pricing and timely delivery of supply items
• Participates in open discussions with colleagues to come up with new ideas for company growth
• Coaches, mentors, and trains team members periodically on role expectations, relationship management, competitor analysis, best practices, new trends etc.
• Motivates team members to achieve set goals and exceed set targets
• Role models professional values and etiquette and teaches the team to do the same. Invests in growing self andteam.
• Supports and encourages learning; pursues innovation and new idea generation.

Awareness & Market Research:

• Researches and identifies new business opportunities - including new markets, growth areas, trends, customers, partnerships, products, and services - or new ways of reaching existing markets
• Collaborates with the relevant departments to design promotional strategy and activities
• Demonstrate sound understanding and keen insights of the organization’s business and the market in which the organization operates
• Conduct periodic research in order to gain wider insight of the organization business and market; review business intelligence reports.
• Analyse and send key insights from market
• Conduct and report on market research studies in support of strategic planning and specific business development initiatives
• Effectively collect information on the organization’s markets using research tools and technologies.

Client Service Management:

• Facilitates prompt delivery of supplies to meet customer timelines
• Provides feedback to the internal stakeholders on any issue or dissatisfaction from products/services received by customers and seeks ways of rectifying them
• Follows up with customers on their specifications and provides accurate goods/services as required.
• Provides timely response to Customers’ request for quotations and tenders
• Provides specialist advice on the products and/or services
• Supports and advise clients on product usage to increase customer satisfaction
• Educates the sales executives and customers about the product usage, fabric, composition and stock projections

Revenue Generation & Sales Management:

• Develops and implements strategies towards achieving the set revenue target for the team.
• Supervise lead generation and sales pipeline for the sales team
• Conducts sales forecasts and presents the findings to Management/Board
• Implement the approved business development activities to win new customers
• Attend industry functions, such as exhibitions, conferences, school fun fair, inter-house sport activities workshops, and provide feedback and information on market and creative trends.
• Present to and consult with the senior management on business trends with a view to developing new services, products, and distribution channels.
• Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales
• Develop and implement sales strategies to achieve and exceed annual revenue targets.
• Monitor market trends and identify opportunities for revenue growth across the B2B channels
• Analyze sales performance metrics and implement improvement strategies to maximize profitability.
• Build and expand the company’s portfolio in educational supplies, increasing annual revenue contributions.
• Identify new business opportunities in the Education Sector and strategic partnerships.
• Collaborate with cross-functional teams to introduce new products and services, driving innovation and revenue diversification.
• Collaborates with internal and external stakeholders to develop initiatives for attracting and retaining customers

Key Account Management:

• Develops and sustains solid trustworthy relationship between major key accounts.
• Create and execute tailored strategies for each key account to maximize revenue and strengthen partnerships.
• Drive client retention efforts, maintaining a 90% Year-on-Year (YoY) retention rate.
• Identify growth opportunities within key accounts, contributing to 70% of the company’s annual global B2B revenue.
• Negotiate contracts, pricing agreements, and service terms with key clients to ensure mutual satisfaction and business alignment.
• Monitor client satisfaction through regular feedback sessions and implement improvements to enhance the customer experience.
• Develop and maintain strong, long-term relationships with key accounts, ensuring their needs are met and exceeded.
• Act as the primary point of contact for key clients, ensuring timely communication and issue resolution.

Work Experience

• Candidates should possess a Bachelor's or Master's Degree with a minimum of 5 years’ experience as a Sales Leader
• Minimum of 4 years working as a Senior Sales Manager
• Must possess strong existing relationships and access to key decision-makers within the FMCG, Oil & Gas, and Banking & Finance sectors

Knowledge:

• Competitor Analysis
• Industry & Market Knowledge
• Understanding of key marketing principles and practice
• Sales and Marketing
• Business Growth and Development
• Customer Retention and Acquisition etc.

Skills:

• Excellent written and oral communication skills
• Leadership Skills
• Negotiation skills
• Passion for Sales
• Customer Experience Management
• Analytical skills and familiarity with data analysis principles
• Commercial Awareness
• Strong organizational skills
• Relationship Management
• Microsoft Office Proficiency
• Project Management
• Financial Management
• Operations Management
• Time Management
• Drive and Self-Motivation etc