Head of Brand Communications at Winock Solar Nigeria Limited

Responsibilities

• Set style guides, brand guidelines, brand vision and value proposition for short as well as long term.
• Implementing and execute strategic brand initiatives to enhance visibility, trust and business growth.
• Monitor and ensure corporate brand integrity across all product segments, platforms (internal & external) and communication channels.
• Design and co-ordinate campaigns, advertisement and all kind of PR visibility on print, online and digital.
• Stay updated with global marketing and branding trends across financial and non-financial sectors.
• Accountable for all creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc.
• Responsible for the implementation of communications across all channels.
• Plan and execute all communications and media actions on all channels, including online and social media.
• Assist with product development and new product launches as well as developing new business opportunities
• Develop execution plans for thought leadership initiatives, where wide range of content is used in order to create bank and brand awareness, credibility and trust in the marketplace.
• Review contents on Web Media and other Mainstream Multimedia Marketing channels - New Media (Email, Digital - Blog, Online newspaper, social media) to ascertain that it meets the required standard and creates a good image for the bank.
• Prudently utilize communication and promotional item’s budget to ensure visible ROI.
• Carryout Competitor and customer analysis to gain insights on current developments

Requirements
Our ideal candidate should:

• Possess a First Degree in Social Sciences with a minimum of 2nd class lower degree.
• Possess a Master’s Degree.
• Have a minimum of 10 years brand management experience in FMCG & finance environment.
• Have strong analytical skills.
• Have a strong social media and digital marketing experience.
• Be a creative team player, problem solver and innovative thinker.
• Have a high degree of integrity.