Head, Marketing Strategy and Planning at Nigerian Breweries ( NB Plc )

Description

• Strategy leader with key input on defining and shaping portfolio direction for brands, and key advisor to the brand and channel management team.
• Responsible for the design, implementation, and monitoring of continuous and ad-hoc research projects covering the beverage category.
• Leads analysis and presentation of research findings and provide actionable recommendations for brand building strategy and marketing actions.
• Responsible for trendspotting, and identifying consumer opportunities.
• Collaborate with the innovation and brand teams to understand consumers and pin point opportunities for growth.
• Lead category segmentation projects for beer and beyond beer brands.
• Take on active role in commercial planning, collaborating with colleagues to deliver short term annual plans and longer term strategic plans
• Shape briefs and protocols for consumer tests, CVE projects, formulation research etc.
• Market sizing, and long term volume forecasting and planning using relevant socio- economic, and in market drivers.

Requirements

• University Degree in Marketing, Economics, Statistics, Psychology, Mathematics and other related discipline.
• MSc / MBA with specialization in marketing or strategy offers an added advantage.
• 6 - 8 years working experience in consumer research, insights development and strategic planning.
• Work experience in market research, advertising, strategy consulting, advisory, and management consulting, specifically on FMCG projects is an added advantage.
• Knowledge of Brand strategy and category development.
• Knowledge of Research methodologies- quantitative and qualitative
• Knowledge of strategic planning processes, brand tracking, retail audits, consumer immersion techniques.
• Advanced presentation skills (Oral and written).
• Ability to structure and deliver presentations clearly.
• Strategic Thinking and thought leadership.
• Analytical rigour.
• Comfortable with translating data into insights for commercial decision making
• Stakeholder Management Experience.
• Project Management Experience.