Nigerian Breweries Plc, the pioneer and largest brewing company in Nigeria, was incorporated in 1946. In June 1949, the company recorded a landmark when the first bottle of STAR lager beer rolled off its Lagos Brewery bottling lines. This first brewery in Lagos has undergone several optimization processes and as at today boasts of the most modern brew house ...
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Strategy leader with key input on defining and shaping portfolio direction for brands, and key advisor to the brand and channel management team.
Responsible for the design, implementation, and monitoring of continuous and ad-hoc research projects covering the beverage category.
Leads analysis and presentation of research findings and provide actionable recommendations for brand building strategy and marketing actions.
Responsible for trendspotting, and identifying consumer opportunities.
Collaborate with the innovation and brand teams to understand consumers and pin point opportunities for growth.
Lead category segmentation projects for beer and beyond beer brands.
Take on active role in commercial planning, collaborating with colleagues to deliver short term annual plans and longer term strategic plans
Shape briefs and protocols for consumer tests, CVE projects, formulation research etc.
Market sizing, and long term volume forecasting and planning using relevant socio- economic, and in market drivers.
Requirements
University Degree in Marketing, Economics, Statistics, Psychology, Mathematics and other related discipline.
MSc / MBA with specialization in marketing or strategy offers an added advantage.
6 - 8 years working experience in consumer research, insights development and strategic planning.
Work experience in market research, advertising, strategy consulting, advisory, and management consulting, specifically on FMCG projects is an added advantage.
Knowledge of Brand strategy and category development.
Knowledge of Research methodologies- quantitative and qualitative
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