Head, Marketing & Corporate Communications at Unified Payment Services Limited

Job Summary

• The Group Head, Marketing & Corporate Communications, will be charged with managing the Marketing & Corporate Communications drive for our organization.
• The role holder will oversee all facets of brand and product marketing, awareness, and strategy.
• The GH, Marketing & Corporate Communications will also be tasked with managing the company’s public relations efforts.

Responsibilities

• Develop and implement comprehensive marketing and communication strategies aligned with the company's overall business objectives.
• Provide strategic counsel to the executive management on market trends, competitive landscape, and emerging opportunities.
• Oversee the development and consistent implementation of brand guidelines to ensure a strong, cohesive brand identity.
• Enhance brand awareness and reputation through innovative campaigns and strategic media placements.
• Plan, execute, and analyze multi-channel marketing campaigns to drive customer acquisition, retention, and engagement.
• Utilize data-driven insights to optimize marketing efforts and improve ROI.
• Manage the marketing budget, ensuring effective allocation of resources to achieve maximum impact.
• Develop and manage corporate communication strategies, including public relations, internal communications, and crisis communication.
• Oversee digital marketing initiatives, including social media, content marketing, SEO/SEM, and email marketing.
• Ensure clear, consistent, and transparent communication across all levels of the organizationLeverage analytics tools to measure and report on the effectiveness of digital marketing activities.
• Facilitate effective communication between the company and its stakeholders to foster trust and collaboration.
• Coordinate corporate social responsibility (CSR) activities to enhance corporate reputation and community impact.

Requirements

• Candidates should possess a Bachelor's Degree with 12 - 15 years of experience.