Basecode is a leading provider of digital transformation consultancy, talent outsourcing, and training services. We help businesses achieve their goals by leveraging different partner Platforms.
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Develop and execute comprehensive marketing strategies to enhance brand visibility, generate leads, and drive sales growth.
Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
Collaborate closely with the executive team to align marketing efforts with overall business objectives and revenue targets.
Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth.
Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
Oversee the creation and execution of marketing campaigns across multiple channels, including digital marketing, advertising, events, PR, and content marketing.
Define and track key performance metrics to measure the success of marketing initiatives and make data-driven decisions.
Work closely with the sales team to develop effective sales enablement materials, promotional campaigns, and lead generation strategies.
Build and maintain strong relationships with industry partners, media outlets, and influencers to enhance brand positioning and generate positive coverage.
Stay up-to-date with the latest marketing trends, technologies, and best practices, and apply them to improve our marketing strategies continuously.
Requirements
Bachelors degree in marketing, business, or a related field (Masters degree preferred).
5years of experience in marketing, with a proven track record of success in leadership roles.
Strong strategic thinking and leadership skills, with the ability to inspire and motivate a team.
In-depth knowledge of various marketing channels and tactics, including digital marketing, advertising, events, PR, and content marketing.
Experience in developing and executing successful integrated marketing campaigns that drive measurable results.
Proficiency in marketing analytics tools and data-driven decision-making.
Excellent communication and interpersonal skills, with the ability to build strong relationships and collaborate effectively with cross-functional teams.
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