Head, Marketing and Partnerships at Invealth Partners Limited

• The Head, Marketing and Partnerships will identify new business opportunities, establish partnerships with local healthcare providers, and negotiate contracts that benefit the hospital. The role also involves designing patient engagement programs to improve satisfaction and retention while implementing feedback mechanisms for continuous improvement.
• Operationally, the Head, Marketing and Partnerships will collaborate with clinical teams to ensure marketing strategies are integrated into service delivery processes. They will also monitor performance metrics, establish key performance indicators (KPIs), and report on the effectiveness of initiatives. Leading a diverse team, the Head, Marketing and Partnerships will foster a culture of innovation and accountability while ensuring alignment with organizational objectives. Ultimately, this role is critical for enhancing the hospital's position as a leading healthcare provider in Nigeria.

Main duties
Strategic Marketing Leadership

• Develop Comprehensive Marketing Strategies: Formulate and implement marketing plans that position the hospital as a leader in healthcare services, focusing on patient-centric initiatives.
• Market Research and Analysis: Conduct extensive research to identify market trends, patient demographics, and competitive landscape to inform strategic decisions.
• Digital Marketing Management: Oversee all digital marketing efforts, including website optimization, social media engagement, and online advertising campaigns to boost patient acquisition.
• Brand Positioning: Develop and maintain the hospital's brand identity across all platforms to ensure consistency in messaging and visual representation.
• Public Relations Management: Manage public relations efforts to enhance the hospital's reputation and handle media inquiries effectively.

Business Development Initiatives

• Identify New Business Opportunities: Explore potential service expansions, partnerships, and community programs that align with the hospital’s strategic goals.
• Partnership Development: Build and maintain relationships with local healthcare providers, insurers, and community organizations to enhance service offerings.
• Contract Negotiation: Lead negotiations for service agreements that are beneficial to both the hospital and its partners.
• Market Expansion Strategies: Develop strategies for entering new markets or increasing market share in existing ones through targeted outreach initiatives.

Patient Engagement And Experience

• Enhance Patient Engagement Programs: Design initiatives aimed at improving patient satisfaction, retention, and loyalty through effective communication strategies.
• Patient Feedback Mechanisms: Implement systems for collecting patient feedback to continuously improve services based on their needs and preferences.
• Community Health Initiatives: Develop community outreach programs that educate the public on health issues while promoting the hospital's services.

Performance Measurement

• Establish KPIs: Define key performance indicators for all marketing campaigns and business development efforts to measure success.
• Data Analysis for Decision-Making: Regularly analyze performance data to assess the effectiveness of strategies, making adjustments as necessary.
• Reporting Systems: Create comprehensive reporting systems that provide insights into marketing effectiveness and business development outcomes.

Team Leadership and Development

• Lead and Mentor Teams: Provide guidance and support to the marketing and business development teams, fostering a culture of innovation and accountability.
• Cross-Department Collaboration: Work closely with clinical and operational teams to ensure cohesive communication of the hospital's objectives.
• Training Programs: Develop training programs for staff on marketing best practices and patient engagement techniques.

Operational Oversight

• Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources while maximizing ROI on campaigns.
• Crisis Communication Planning: Develop crisis communication strategies to manage potential public relations issues effectively.

Innovation in Service Delivery
 

• Service Redesign Initiatives: Lead efforts in redesigning services based on market feedback and emerging healthcare trends to meet patient needs effectively.
• Technology Integration: Explore technological advancements that can enhance marketing efforts or improve patient engagement.

Stakeholder Engagement

• Board Reporting: Prepare comprehensive reports for the Board on operational performance related to marketing initiatives and business development activities.

Community Relations Management:

• Foster relationships with local communities, health organizations, local authorities, interest groups, and other key stakeholders.

Requirements

• Master’s degree in Marketing, Business Administration, Healthcare Management or a related field.
• At least 7 years of experience in marketing or partnership development within the healthcare sector.
• Strong analytical skills with experience in data-driven decision-making.
• Strong financial acumen with experience in budgeting, cost management and revenue optimization.
• Excellent communication, negotiation, and interpersonal skills.