Head, Credit Marketing at Michael Stevens Consulting

Location: Port Harcourt, Rivers

Job Description

• Oversee the articulation and execution of the Bank’s marketing strategies, ensuring alignment with the overall corporate strategy, goals and objectives.
• Provide guidance, leadership support and direction to the Marketing team.
• Build the Bank’s profile and brand image in the market through sustained campaigns.
• Develop and manage strategic relationships with key customers in relevant market segments.
• Lead the Bank’s deposit mobilization efforts and ensure quality risks assets are created.
• Coordinate the deployment of effective market penetration and market share acquisition frameworks.
• Oversee the collation of market business intelligence to support effective decision-making.
• Champion the development and establishment of the effective channel strategies to support the Bank’s marketing efforts.
• Champion periodic planning and budget review sessions, monitor implementation and performance and ensure development of effective strategies to address shortfall in targets.
• Champion the drive to increase the Bank’s market share by promoting and institutionalizing a customer service-oriented culture.
• Monitor changing market dynamics and adapt product offering to effectively meet these needs.
• Perform other tasks as may be assigned by the Management.

Requirements

• Candidate must possess minimum of B.Sc. in Marketing or any related field, and any relevant professional certification will be an advantage
• Candidate must have a minimum of 5 years’ experience; 3 of which must be on the job role.
• Broad and in-depth knowledge of Microfinance Banking.
• In-depth knowledge and understanding of marketing principles – advertising, brand management, market/ sector targeting, product development etc.
• Good understanding of micro and macro-economic indices and their impact on small businesses.
• Strong people management, mentoring, and leadership skills.
• Well-developed communication, presentation, negotiation and relationship management skills