Head, Credit Cards Business at Wema Bank Plc

About the job

• Build & establish companies Credit Cards Business.
• Responsible for developing a marketing strategy, product value propositions, pricing & positioning for the range of Credit Card products.
• Work with Advertising and PR agencies to ensure visibility and positioning of the Brand & products.
• Responsible for product design, packaging, communication, promotions, and customer insights.
• Responsible for activation, usage & retention programs.
• Develop & implement programs for increasing card spending & improving the % of revolvers.
• Interface with card schemes to ensure compliance, remain conversant with emerging trends and to leverage relationships to the company's advantage.
• Spearhead Co-brand & affinity programs to enhance market share.
• Monitor operational excellence and propose reengineering.
• Focus on customer orientation, service standard and service quality.
• Explore market to increase business profitability.
• Planning, directing and managing of Sales Team.
• Ensure Compliance issues of regulatory authorities.