Head, Business Banking Growth at Moniepoint Inc.

About the Role

• As the Growth Leader for our Business Banking division, you will take charge of growing Moniepoint’s SME market share in Nigeria. 
• You will be responsible to drive penetration, customer acquisition, engagement and retention with the goal of achieving market leadership for our Business Banking division, our flagship business division and the backbone of our financial success as a company. 
• In this role, you will take charge of growing Moniepoint’s business banking market share in Nigeria, which spans our whole portfolio of banking products for businesses. 
• You will be responsible to drive penetration and customer acquisition with the goal of achieving market leadership for business banking. 
• We are looking for a seasoned business leader who has strong data analytics and product experience with app based products. 
• Our ideal candidate has hands on experience working in a data function, and ideally within product management, and has led growth or sales or business development, is highly analytical, has a strong drive and is results oriented. 
• We need someone with the strategic, innovative and creative thinking that's required to develop winning solutions, and the emotional intelligence required to thrive in a fast-paced business and inspire a team of people across different areas.
• This role is VP or Director level, based on the candidate’s experience, and will report to the Chief Growth Officer of the Moniepoint Group. 
• The role is responsible for six main metrics: market share, customer acquisition, customer conversion, customer retention, customer engagement and CAC. In order to achieve the goals for the above KPIs they will work crossfunctionally with Growth and Marketing, Sales, Product, Customer Service and FP&A teams.
• We are seeking a business leader with extensive exposure to growth marketing and product development, highly analytical (as evidenced by academic or work background) and capable of being hands on and getting into the weeds.
• While the responsibilities below outline the scope of the role, your focus will be on owning the north star metrics for growth. 
• You’ll leverage data and first principles to identify opportunities, drive product changes, and collaborate with marketing, sales, branding, and other teams. 
• The goal is to grow faster, sustainably, and in a way that scales efficiently without simply adding more resources.

Responsibilities

• Collaborate with leadership to develop, refine and communicate the strategic vision for our Business Banking line and to translate this into actionable plans and initiatives
• Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with our products, identify growth opportunities, and execute on projects to drive growth and engagement.
• Lead strategic projects, often involving the creation of cross-functional teams that will define new opportunities for growth for Moniepoint’s Business Banking
• Do market, competitor, technology, trend analysis to identify opportunities and threats that will underpin our strategy development
• Conduct Market research to identify customer needs and product development opportunities
• Actively collaborate with product teams to bring in new features and functionalities to enhance customer experience and drive product adoption
• Define the growth annual targets and the budget required to achieve the market leadership objectives
• Define the growth strategy and action plans to ensure the targets are met
• Collaborate with different stakeholders to ensure optimum conversion, engagement and retention levels of the customers
• Influence the different product teams and business clusters to enhance customer happiness by bringing customer data and customer research to the table
• Enable our Sales team to effectively sell our Business Banking products by providing technical expertise and sales support
• Develop sales collateral, training materials, provide bespoke support on deals, work on marketing & PR campaigns in partnership with the Marketing and Communications teams
• Support Learning and development team to develop training sessions and workshops to educate the Sales team on the product, features and market-specific considerations
• Define the optimal budget allocation per lever to deliver on the agreed business objectives; define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition)
• Build detailed annual growth plans working closely with the other Growth and Marketing leaders, including levers such as offline media, offline acquisition, performance marketing, social media, referrals, incentives, etc
• Coordinate and steward the local and global specialists to execute on the agreed growth plans
• Proactively identify and execute on opportunities to drive increased brand awareness via offline media and drive increased conversion leveraging the digital media
• Establish meaningful partnerships on behalf of the business that will help grow our brand and increase our market share
• Gain a very strong understanding of our SMEs customers and act as their advocate within the company
• Get to a strong understanding of the product USPs and features, local context including compliance and regulation (both product and marketing), future roadmap and usage by existing customer segments,
• Actively collaborate with our team of regional marketing managers and help them drive a hyper local growth agenda while maintaining the integrity of the Moniepoint brand

Requirements

• 8-10 years of growth or business leadership experience in banking or tech, e-commerce or telecom.
• Strategic clarity - Ability to think logically and methodically to uncover problems and formulate hypotheses.
• Analytical mindset - Ability to work with and manipulate data effectively, on your own. You have been in a data analytics role, or in something similar, in the past. We have a preference for someone strong in data analysis over someone who has spent the majority of their career in sales and other commercial roles. We will ask for multiple examples of how you used data to drive usage, and profitable growth of products in the past.
• Resilience - Willingness to take an ownership mindset to cut through ambiguity and work on whatever it takes to solve problems and deliver results.
• Cross-functional collaboration - Ability to lead cross-functional projects to drive outcomes.
• Communication - Strong written and verbal communication skills
• Previous Fintech, startup and/or experience working in a Growth function are a plus.
• Regardless of whether you have fintech experience or not, you have a strong understanding of the business banking fundamentals and business banking landscape in Nigeria.