Head, Brands and Marketing at Assets Microfinance Bank

Job Summary:

The Head of Brand & Marketing plays a primary role in leading and driving the brand marketing department while building strong relationships across the business as well as externally. He/She will be charged with the responsibility of putting together an exceptional brand marketing cross-functional team, and leads its development, driving new ideas and crucial day-to-day brand marketing operations to meet set organizational target.

Responsibilities:

• Analyze brand positioning and consumer insights.
• Translate brand elements into plans and go-to-market strategies.
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns and assess ROI and KPIs.
• Monitor market trends, research consumer markets and competitors’ activities.
• Oversee new and ongoing marketing and advertising activities.
• Research and determine product weaknesses and areas to be modified.
• Conduct competitive strategic analysis, consumer segmentation and consumer insight development.

Requirements:

• Bachelor's degree in marketing, business advertisement, communication or related field.
• A minimum of 5 years’ experience in branding, corporate communications, advertising, marketing or media buying in a commercial bank or finance company.
• Proven experience in managing a brand (Knowledge in the banking sector would be an added advantage).
• Must have solid understanding of consumer insights and needs.
• Excellent interpersonal, verbal and written communication skills.