Growth Strategist at Opay Nigeria

Job Summary

The Growth Strategist will be saddled with the responsibility of fuelling growth within our top business customers through high-touch customizable campaigns Lead performance marketing strategy by benchmark competitions strategy.
Key Responsibilities:

• Design and implement growth (acquisition + retention) metrics and reporting and
• interpret data for actionable insights.
• Create, manage, and experiment with new user acquisition campaigns; and retention
• strategies this includes giveaway campaigns, video campaigns, referral campaigns, etc.
• Working closely with the marketing team to develop advertising visuals and call to action for the key business drivers.
• Periodic data reporting and analysis using business intelligence tools, to extract meaningful insights and make business decisions.
• Provide insights/forecasts to customers' behavior and trend, by analyzing data with a deep understanding of user needs, habits, and perceptions developed through targeted interviews, usability studies, and customer feedback.
• Reporting trends and providing recommendations that would create positive results for the Sales team
• Create easily understandable visualization dashboards to enable the Sales team managers to make informed business decisions
• Issue prevention and resolution with other departments to ensure optimum performance for the sales team and product
• implement a framework for prioritizing growth-specific product improvements needs.

JOB REQUIREMENTS

• At least 3 years of experience working in a Growth Strategist function with a track record of delivering success (ideally for a FINTECH, or Digital Bank).
• Minimum B.SC in a reputable institution.
•  Good analytical skills.
•  Good knowledge of ASO and SEO
•  Eye for design and familiarity working with the brand and messaging guidelines (ideally for an Enterprise audience)