Growth & Product Marketing Analyst at Migo Money Inc

Job Summary

• We are looking for an analytical and proactive Growth & Product Marketing Analyst to support in driving customer acquisition, engagement, and retention across all channels.
• This role is ideal for someone who thrives at the intersection of data, digital marketing, product strategy, and customer insights, especially within fin-tech or fast-paced technology environments.
• You will play a key role in optimizing digital channels, developing customer-facing campaigns, analyzing performance data, and contributing to product positioning that drives business growth.

Key Responsibilities
Marketing & Growth Support:

• Assist in developing and executing product marketing strategies across web, and mobile channels (WhatsApp SMS, etc).
• Support campaign planning, targeting, and messaging for key customer segments.
• Work closely with cross-functional teams (Product, Data, Engineering, Customer Experience) to align marketing initiatives with business priorities.

Digital Marketing Execution:

• Manage and optimize digital advertising campaigns (Google Display, Meta, programmatic, owned channels).
• Monitor campaign performance, track conversions, and recommend improvements to maximize ROI.
• Support creative development for ads, landing pages, and product announcements.

Data, Insights & Reporting:

• Analyze funnel performance, and marketing KPIs to drive decision-making.
• Use analytics tools and data management platforms (Google Analytics, Sigma computing, etc.) to generate insights.
• Support experiment design (A/B tests), monitor results, and interpret findings.

Product Positioning & Messaging

• Assist in preparing product launch materials, internal briefs (etc.)
• Support with developing customer-facing assets (blog posts, FAQs, in-app, web messaging, email, etc).

Requirements

• Candidates should possess relevant qualifications with 3 - 5 years work experience.