Growth Marketing Manager at PE Lifts Nigeria

Key Responsibilities 

Website Design & Management 

• Design, develop, and manage responsive, user-friendly websites aligned  with brand identity
• Ensure websites are optimized for speed, SEO readiness, mobile  responsiveness, and overall user experience (UX/UI)
• Maintain hosting, domain, CMS, and resolve technical website issues
• Integrate and manage analytics/tracking tools to measure website performance.

Google Ads & Account Optimization 

• Plan, create, and manage PPC campaigns across Google Ads (Search, Display, Shopping, Video)
• Optimize campaigns through bidding strategies, ad copy improvements, and audience targeting
• Track KPIs such as CTR, CPC, ROI, and conversion rates, adjusting  campaigns as needed. 

Performance Marketing & Ads Optimization 

• Plan, execute, and manage paid media campaigns across search, display,  video, and remarketing channels
• Optimize campaigns through A/B testing, bidding strategies, and creative  improvements
• Track and report on KPIs such as CTR, CPC, ROI, and conversion rates.

Google Account Management & Troubleshooting 

• Manage and optimize company Google accounts (Google Ads, Analytics GA4, Search Console, Tag Manager, Google Business Profile, Google Workspace)
• Troubleshoot account issues such as suspensions, billing/payment errors, and policy violations
• Resolve technical integration errors between Google tools and company platforms

Search Engine Optimization (SEO) 

• Conduct regular site audits, keyword analysis, and content optimization for  higher rankings
• Implement both on-page and off-page SEO strategies, including backlink  building and local SEO
• Monitor algorithm updates and adapt strategies accordingly.

Analytics, Reporting & Growth Strategy 

• Integrate digital analytics tools to capture marketing performance data
• Provide insights and recommendations for continuous improvement of  campaigns and website performance
• Collaborate with cross-functional teams (content, design, sales) to align  marketing with business goals

Required Skills & Competencies 

• Strong expertise in website design platforms 
• Hands-on experience with SEO tools
• Proficiency in performance marketing platforms (Google Ads, Meta Ads,  etc.)
• Ability to manage and troubleshoot digital accounts across multiple  platforms

Qualifications 

• Bachelor’s degree in marketing, IT, Computer Science, Business, or a related  field
• Certifications in digital marketing, analytics, or performance marketing are  highly desirable
• Minimum of 4years’ proven experience in growth marketing, digital  marketing, or performance marketing