Growth Marketing Lead B2B at African Management Institute

Job Description

• We are seeking a highly skilled Lead, Growth Marketing (B2B Demand Generation) to fuel demand generation for our enterprise and high-growth business clients across Africa. This role is critical to building a strong commercial pipeline by generating high-quality leads, strengthening brand visibility among decision-makers, and supporting revenue acceleration for our enterprise unit.
• The ideal candidate is strategic, analytical, creative — and deeply experienced in B2B marketing for corporate or mid-market segments.

Key Responsibilities

Enterprise Demand Generation

• Design and execute targeted campaigns for enterprise clients, high-growth businesses, and institutional customers. 
• Develop account-based marketing and sector focused customer acquisition strategies or enterprise buyers.

Pipeline & Revenue Support

• Collaborate closely with enterprise sales to define ICPs and value propositions.
• Align marketing activities with revenue and quarterly sales targets.
• Lead and optimize the full enterprise demand and acquisition funnel, with accountability for MQLs, SQLs, CPL, and CAC.

Digital & Performance Marketing

• Run performance campaigns across LinkedIn (primary), Google, and email automation, with strong targeting for senior decision-makers.
• Optimize landing pages and conversion pathways to increase lead quality.

Content & Strategic Messaging

• Create compelling enterprise-focused content: videos,case studies,pitch decks, product one-pagers, email sequences, whitepapers, blogs, scripts for short explainer product videos etc. 
• Develop messaging that speaks directly to enterprise pain points and business outcomes.
• Support the commercial team with pitch materials and campaign assets.

Events for Demand Generation & Nurturing

• Design and deliver high quality targeted virtual and in-person events that attract, engage, and generate qualified enterprise leads
• Use events to nurture prospects through the funnel, with structured follow-up and clear conversion to MQLs and SQLs

CRM, AI & Data-Driven Decision Making

• Ensure high-quality CRM data across all traction channels to track accurately and compare funnel performance
• Use CRM insights to drive data-informed decisions on channel prioritization, funnel optimization, and investment allocation
• Implement AI-driven workflows for lead scoring, segmentation, and personalization.
• Leverage AI to analyse funnel performance, identify trends, and recommend improvements.

Research & Insights

• Track market trends among enterprise buyers and high-growth businesses.
• Provide insights on competitor positioning and potential partnership channels.

Requirements

• Master’s degree with other relevant certifications preferred 
• 7+ years in B2B growth marketing, enterprise marketing, or demand generation.
• Proven track record running campaigns that generate leads from enterprise clients or mid-large businesses.
• Experience with marketing and AI automation tools, advertising platforms such as LinkedIn Campaigns and Google Ads, and CRM systems.
• Sharp analytical skills with experience driving improvements across the funnel.
• Commercially minded and results-driven.
• Highly analytical and disciplined with testing and optimization.
• Highly collaborative, especially with sales, product, and country teams.
• Strategic thinker who can balance detail with big-picture growth planning.
• Excellent copywriting and communication skills tailored to executive audiences