Growth Marketing Executive at Speedaf Nigeria Limited

Job Overview

• As a Marketing Executive at Speedaf Express, you will play a pivotal role in establishing a robust brand presence and driving lead generation through strategic marketing initiatives.
• You'll collaborate closely with cross-functional teams, contribute to campaign development, and create compelling content across various channels.
• Your analytical skills will be crucial in monitoring campaign success and making data-driven recommendations for optimization.

Responsibilities:

Strategic Planning:

• Develop and execute comprehensive B2B marketing strategies aligned with business goals.
• Conduct market research to identify trends, opportunities, and challenges.

Campaign Development:

• Lead the implementation of integrated marketing campaigns across digital, social media, and traditional channels
• Collaborate with cross-functional teams for campaign alignment with product launches, events, and promotions.

Content Creation:

• Collaborate on creating engaging content for websites, LinkedIn, social media, email newsletters, and other materials.
• Ensure content aligns with the brand voice and messaging.

Digital Marketing:

• Support digital marketing efforts, including social media management, paid advertising, and SEO.
• Monitor and analyze digital campaign performance, providing insights for optimization.

Social Media Management:

• Manage and enhance the company's social media presence.
• Create, schedule, and monitor content while engaging with the audience.

Data-Driven Decision Making:

• Utilize analytics tools to track marketing performance.
• Make data-driven recommendations for campaign optimization.

Competitor Analysis:

• Conduct competitive analysis to understand industry trends and identify areas for differentiation.
• Develop strategies to position the brand effectively in the market.

Lead Generation:

• Drive efforts that ultimately contribute to lead generation for the Sales team.

Collaboration:

• Collaborate with cross-functional teams, including sales and product development, to align marketing activities with overall business goals.

Qualifications:

• Bachelor's degree 
• Proven marketing experience, preferably in a similar role.
• Strong written and verbal communication skills.
• Familiarity with digital marketing tools and platforms.
• Detail-oriented with strong organizational and project management skills.
• Ability to work in a collaborative team environment.
• Analytical mindset with the ability to interpret data and draw actionable insights.

Requirements:

• Strong self-motivation for personal and professional growth.
• Openness to sharing and learning with the team.
• Ability to manage multiple projects and deadlines.
• Good work attitude and ability to adapt to the Company’s work culture. 
• Ability to thrive in an outcome-driven and startup culture, and effectively manage multiple task.