Growth & Marketing Executive at Salad Africa (Techstars 22)

About the job

• Create and drive the global/national marketing strategy and playbook.
• Own and deliver our Marketing roadmap.
• Craft our brand voice to ensure we communicate effectively with our customers and partners.
• Analyze consumer behavior and determine customer personas
• Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.
• Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.
• Liaise with HR to create a compelling employer brand, as a great place to work
• Manage our agency usage and partnership engagements.
• Set, monitor, and report on team goals and KPIs.
• Continuous market analysis to understand our position in an ever-changing environment.
• Drive the digital marketing capability (website, SEO, social media channels)
• Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
• Find opportunities to to rapidly grow customer acquisition
• Strategise with Commercial how to optimize pricing tiers for growth
• Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies

Requirements

• 3+ years of experience in a Growth & Marketing role
• BSc in Marketing, Business Administration, or a related field
• Good product marketing knowledge
• Good project management skills
• Solid samples of past campaigns and initiatives
• Content and copy writing experience
• Knowledge of web analytic tools HTML, Photoshop, MailChimp is a must have
• Experience working in the fintech space is an added advantage