Growth Marketer at Trovest Capital Partners

Job Summary

• We are looking for a data-driven and creative Growth Marketer to drive customer acquisition, retention, and revenue growth.
• The ideal candidate is passionate about experimenting with marketing channels, analyzing results, and scaling strategies that deliver measurable growth.

Key Responsibilities

• Develop and execute growth strategies across digital platforms to drive lead generation and conversions.
• Optimize marketing funnels (awareness, acquisition, activation, retention, and revenue).
• Plan and manage paid campaigns (Google, Meta, LinkedIn, etc.) with clear ROI targets.
• Use analytics tools to track, measure, and report on performance across all growth initiatives.
• Conduct market research to identify new opportunities for customer acquisition.
• Collaborate with product, sales, and design teams to improve customer journey and conversion rates.
• Test and implement A/B experiments to improve content, landing pages, and campaigns.
• Manage email marketing, SEO/SEM, and content marketing initiatives.
• Stay updated on growth marketing trends and emerging tools.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience as a Growth Marketer, Digital Marketer, or in a similar role.
• Strong understanding of performance marketing, SEO, SEM, and social media ads.
• Proficiency with analytics tools (Google Analytics, Mixpanel, HubSpot, etc.).
• Excellent copywriting and communication skills.
• Ability to analyze data, spot trends, and translate insights into actionable strategies.
• Creativity, adaptability, and a strong drive to meet ambitious growth targets.
• Key Performance Indicators (KPIs)
• Customer acquisition cost (CAC).
• Customer lifetime value (CLV).
• Conversion rates across marketing funnels.
• ROI on marketing spend.
• Website and social media engagement growth.
• Retention and churn rate improvements.