Carry1st is the leading publisher of social games and interactive content in Africa. We work with studios across the globe - from Addis Ababa to Sofia to New York City - to level up their games and scale in dynamic, frontier markets. In addition to our full-stack publishing service, we’ve built a proprietary payments and ecommerce experience which allows c...
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As Growth Manager, Platform, you will be instrumental in driving Carry1st’s expansion and success across Africa and the Middle-East. Your primary mission will be growing customers and revenue for Carry1st Platform, establishing it as the preferred gaming and digital content marketplace across the region. You will achieve this by deeply understanding local gamers’ needs, executing top-tier activations, building solid relationships with game publishers and forging strategic partnerships in markets.
This is an exciting opportunity for someone passionate about gaming, digital commerce, and market expansion — eager to make an impact in one of the fastest-growing gaming markets in the world.
You will...
Lead growth initiatives that drive revenue, user acquisition, and engagement across key markets in Africa and the Middle-East
Develop and execute go-to-market strategies to ensure growth for Carry1st Shop and its partnered games, including paid media, influencer activations, social media, community events, out-of-home campaigns, and traditional media
Establish and manage strategic partnerships with key media outlets, esports organizations, payment providers, brands, and super-apps to amplify Carry1st’s reach and engagement
Leverage data and market insights to refine growth strategies, identifying high-performing campaigns and optimizing customer acquisition cost (CAC)
Collaborate with other functions such as Product, Design or Customer Support to improve the Carry1st Platform experience
Be the regional expert, providing insights and recommendations to internal teams and global partners about gaming trends, user behavior, and market opportunities in Africa and the Middle-East
Have fun and work on exciting projects that shape the future of gaming and digital content in emerging markets
Requirements
What makes you a great candidate?
5+ years of experience in growth, marketing, or business development, preferably in gaming, digital content, or e-commerce
Proven track record of scaling brands, publishers, or businesses across Africa and the Middle East
Strong experience building and managing strategic partnerships with media companies, payment providers, esports organizations, or brands
Deep understanding of gaming culture in Africa and the Middle East, with the ability to speak the language of gamers
Data-driven mindset, with the ability to analyze metrics and optimize marketing strategies accordingly
Self-driven and accountable, with a high degree of ownership and problem-solving ability
Excellent project management skills, with the ability to coordinate multiple initiatives in a fast-paced, entrepreneurial environment
Excellent written and verbal communication skills in English; Arabic or French is a strong plus
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