Growth Manager at Acumen Digital

​​​​​​​Role Overview

• The Growth Manager will be responsible for driving customer acquisition, engagement, and retention across Acumen Digital and its products. This role requires deep expertise in the lending and fintech space, with a proven ability to design and implement strategies that generate sustainable growth while addressing the unique challenges of the African market.

Key Responsibilities

• Growth strategy development
• Customer acquisition
• Customer retention and engagement
• Partnerships and ecosystem development
• Data analytics and reporting
• Market research and trend analysis
• Experimentation and optimization

Qualifications

Education:

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.
• MBA or advanced certifications in growth marketing, product management, or fintech are a plus.

Experience

• 5+ years of experience in growth, marketing, or business development roles within the fintech or lending space.
• Proven track record of driving growth in a digital-first environment, with specific experience in African markets.
• Hands-on experience with lending platforms, financial products, or payment solutions.

Skills

• Strategic thinking
• Data proficiency
• Performance marketing expertise
• Partnership building
• Technical knowledge
• Agility

Key Performance Indicators (KPIs)

• Customer Acquisition Cost (CAC) and Lifetime Value (LTV).
• Monthly Active Users (MAU) growth across Karla and Tendar.
• Conversion rates from leads to customers.
• Retention and churn rates.
• Revenue growth from lending and payment solutions.