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  • Posted: Aug 4, 2021
    Deadline: Sep 5, 2021
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    We are a software development company. We develop mobile applications, web applications, we also create AI-powered solutions with ML and NLP.
    Read more about this company

     

    Growth Associate

    As the Growth Associate, you will drive growth and awareness initiatives via community management and data-driven marketing efforts. You'll be responsible for executing creative strategies and marketing campaigns to fuel growth and increase customer engagement.

    DEPARTMENT: Marketing and Customer care

    REPORTING RELATIONSHIP: Administrative Reporting to HR Manager, Functional Reporting to Marketing Lead

    RESPONSIBILITIES:

    • Develop strategic acquisition and retention marketing plans to drive growth and maximise immediate and long-term ROI.
    • Handle campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting.
    • Can create and execute marketing & product launch roadmaps
    • Day-to-day management of online and offline campaigns across channels including (but not limited to): paid social, paid search, content, organic, referral, email, podcasts, affiliate, and video.
    • Monitor, analyse, and report on KPIs to ensure marketing initiatives are driving profitable acquisition.
    • Managing user accounts
    • Use web analytics and business intelligence tools such as Google Analytics and internal tools to better understand our customers and exploit those insights in marketing campaigns.
    • Think strategically, analytically, and creatively about new ways to reach customers and increase relevance.

    DESIRED QUALIFICATIONS:

    • 1+ years of direct, growth-focused experience in digital marketing, consumer tech and startup experience preferred.
    • Experience building a comprehensive digital marketing strategy from the ground up.
    • Proven success managing online marketing programs with CPC, CPA, and CPM cost models on Google, Facebook, Instagram, and content sites.
    • Thorough understanding of various online and offline marketing funnels
    • Experience implementing organic acquisition strategies, including SEO.
    • Strong sense of ownership and determination to get things done.

    Method of Application

    Interested and qualified candidates should forward their CV to: people@hotboxtechnology.com using the position as subject of email.

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