Growth and Marketing Strategist (Team Lead) at Hive HR

Job Summary

• The Growth and Marketing Strategist will lead the Growth and Marketing department, driving customer acquisition, engagement, and retention strategies across all channels.
• The ideal candidate will be data-driven, creatively inclined, and results-oriented, with a strong understanding of digital and traditional marketing in the financial services sector.
• This role requires strategic oversight, team leadership, and hands-on execution of high-impact growth initiatives to expand the bank’s customer base and market share.

Key Responsibilities

• Develop and own the bank’s comprehensive growth and marketing strategy, aligned with overall business goals.
• Lead the development of integrated marketing campaigns to support product launches, partnerships, and brand visibility.
• Identify market opportunities and customer segments, designing targeted campaigns to capture value.
• Design and implement scalable growth strategies across online and offline channels (SEO, paid ads, referrals, activations, partnerships).
• Oversee user funnel optimization from awareness to conversion and retention.
• Lead customer acquisition through B2C and B2B strategies, ensuring cost-effective customer growth.
• Position and strengthen the Aella brand across all customer touchpoints.
• Craft compelling messaging and oversee content strategy for digital and offline campaigns.
• Manage PR, media buying, and agency relationships to ensure consistent and high-quality external communication.
• Lead and mentor a multidisciplinary marketing team.
• Set clear KPIs and performance goals for the department.
• Collaborate cross-functionally with Product, Data, and Customer Success to drive aligned growth initiatives.
• Analyze campaign performance and customer data to refine marketing strategy.
• Develop dashboards and reporting tools to track conversion rates, and other growth metrics.
• A/B test key campaigns and customer journeys to improve results continuously.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
• 5 – 7 years of progressive experience in growth, digital marketing, or brand strategy, preferably in financial services, fintech, or tech.
• Proven success in scaling marketing initiatives and achieving growth targets.
• Experience leading a team and managing agency/vendor relationships.
• Strong understanding of marketing tech tools (e.g., Google Ads, Meta Ads, CRM systems, analytics platforms).

Key Skills & Competencies:

• Strategic and analytical mindset with strong business acumen.
• Excellent communication, storytelling, and brand positioning skills.
• Data-driven decision-making and performance marketing expertise.
• Strong leadership and team development capabilities.
• Ability to thrive in a fast-paced, target-driven environment.