Growth and Marketing Manager at Aura Magazine

WHAT WILL YOU BE DOING?

• Work with the Head of Digital Marketing to develop and implement client campaigns
• Manage and optimize digital marketing campaigns across various channels, including PPC, SEO, email marketing, social media, and content marketing.
• Generate leads for Aura Digital and clients
• Oversee team members in their work
• Collaborate with the creative and content teams to develop compelling marketing materials and content that resonate with the target audience.
• Analyze campaign performance data, identify key insights, and make data-driven decisions to improve marketing effectiveness.Execute ongoing and approved campaigns according to client brand guidelines
• Create and present regular reports on marketing performance and ROI to the management team.
• Produce and write a wide variety of original content
• Keep a pulse on new and updated social media channels, trends, and proactively identify new and topical content ideas

REQUIREMENTS

• Highly organized, creative, and collaborative thinker
• Passion for social media, storytelling, brand building, and out-of-the-box thinking
• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience (4 years) in digital marketing with a focus on growth and client acquisition. Experience in a digital marketing agency is highly desirable.
• In-depth knowledge of digital marketing channels, tools, and best practices, including PPC, SEO, social media, email marketing, and content marketing.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Demonstrated success in developing and executing marketing strategies that drive growth and deliver measurable results.
• Proficiency in using analytics and marketing automation tools to track and optimize campaign performance.
• Excellent communication, copywriting and presentation skills with the ability to effectively convey marketing strategies and results to stakeholders.
• Proactive and self-motivated individual who can thrive in a fast-paced and dynamic environment.
• Team player with the ability to collaborate with cross-functional teams to achieve shared goals.
• Solutions and results-oriented
• High attention to detail and the ability to manage multiple projects simultaneously.
• Knowledge of the latest digital marketing trends and willingness to continuously learn and adapt to changes in the industry.
• Experience using Google Workspace, Notion, Asana and Slack
• Previous experience working with consumer goods, hospitality, fashion, creative industry brands
• Proficiency with scheduling tools (such as Buffer and Later)
• Proficiency with the Adobe Creative Suite and Canva (preferred)
• Ability to create and edit basic social media videos and animations using Capcut and InShot
• Must own an iPhone and a laptop
• This is NOT a remote position and work will be done out of our office in Lagos, Nigeria
• Compensation will depend on experience

BENEFITS

• Top-notch private health insurance
• Monthly WiFi stipend for remote working 
• Opportunity to work with a range of leading businesses/brands across industries
• Flexible work arrangements
• Work in a fun environment that fosters growth