Group Head, Marketing & Corporate Communications at Bridgemead Consulting

Role Summary

• The Group Head, Marketing & Corporate Communications will lead the Group's marketing, brand management, corporate communications, public relations, and reputation strategy across all subsidiaries.
• The role is responsible for strengthening the Group's market position, supporting commercial growth, enhancing stakeholder confidence, and positioning the company as a leading industrial and steel manufacturing brand in Nigeria and Africa.

Key Responsibilities

• Develop and execute the Group's brand, marketing, and corporate communication strategy, ensuring consistent brand positioning and messaging across all subsidiaries and communication channels.
• Design and implement integrated B2B marketing campaigns that drive lead generation, product awareness, market activation, and support sales growth across the construction, infrastructure, government, and industrial sectors.
• Lead internal and external communications, including corporate announcements, annual reports, ESG communications, investor communication support, and employee engagement initiatives.
• Manage media relations, public relations, executive profiling, press releases, interviews, and thought leadership while strengthening the Group's reputation within the industrial sector.
• Oversee digital communications, including the corporate website, social media, digital campaigns, online reputation management, and brand sentiment monitoring.
• Plan and coordinate industry conferences, trade exhibitions, government engagements, investor events, and other strategic stakeholder communication activities to enhance brand visibility.

Key Performance Indicators (KPIs)

• Brand awareness and market perception
• Lead generation and campaign ROI
• Media share of voice and digital engagement
• Employee engagement
• Reputation and stakeholder confidence management.

Requirements

• Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.
• MBA or Master's Degree is an advantage.
• 10 - 15 years of experience in corporate communications, industrial marketing, brand management, public relations, or a similar role within manufacturing, industrial organizations, large corporations, or PR agencies.