General Manager - Marketing at Carloha Nigeria Limited

• The ideal candidate must be a very senior person who has excellent leadership skills, a proven track record of developing successful marketing strategies, and the ability to drive brand awareness and growth in a highly competitive market. A strong background and experience in automobile marketing is highly preferred.

KEY RESPONSIBILITIES:

Marketing Strategy Development and Execution:

• Develop and implement comprehensive marketing strategies to promote our portfolio and drive brand awareness/visibility and market share.
• Analyze market trends, customer behavior, and competitor activities to identify opportunities and inform marketing strategies.
• Collaborate with the sales and product teams to ensure effective coordination and alignment of marketing and sales initiatives.
• Monitor and capitalize on market trends and competitor activities to identify opportunities for brand growth.
• Monitor and analyze marketing performance metrics to identify areas for improvement.

Brand Management And Engagement

• Develop and implement an approach to brand management and engagement that aligns with brand strategies across the organization.
• Collaborate with stakeholders to ensure that strategies and activities across all departments enhance organizational public image and resonate with external stakeholders.

Digital Marketing:

• Oversee the development and execution of digital marketing strategies, including SEO/SEM, email marketing, social media, and online advertising.
• Ensure effective use of CRM systems to manage leads and customer relationships.
• Oversee the development of marketing collateral and digital assets to support sales and brand initiatives.

Customer Relationship Management:

• Build and maintain strong relationships with customers, dealers, and other stakeholders.
• Ensure a high level of customer satisfaction through excellent service and attention to customer needs.
• Address and resolve customer complaints promptly and effectively.

Team Leadership and Performance Monitoring:

• Monitor and analyze marketing performance metrics to identify areas for improvement.
• Utilize data analytics and marketing metrics to track campaign performance and optimize strategies.
• Foster a positive, motivating, and results-driven work environment.
• Conduct regular marketing meetings, set clear objectives, provide regular performance feedback, and support the marketing team in achieving their goals.
• Prepare regular marketing reports for senior management.

Financial Management:

• Manage the marketing budget effectively to maximize ROI and ensure cost efficiency.
• Prepare and present financial reports, marketing forecasts, and performance analyses.
• Identify cost-saving opportunities and ensure financial efficiency.

JOB SPECIFICATION:

Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field (Master’s degree preferred).
• Extensive experience of over 25 years in marketing management, with at least 15 years in a managerial role in Automobile.
• Proven track record of developing successful marketing strategies and driving brand growth.

Essential Skills:

• Strategic planning: Ability to develop and execute comprehensive marketing strategies aligned with business goals.
• Strong understanding of marketing principles, digital marketing, and brand management.
• Strong leadership and people management skills, with the ability to motivate and develop a high-performing marketing team.
• Budget-management skills and proficiency.
• Excellent communication and interpersonal skills, with the ability to effectively negotiate and build relationships with dealers, customers and stakeholders.
• Ability to analyze data, prepare reports, and present findings to senior management.
• Ability to work in a fast-paced and dynamic environment.