General Manager / Business Lead, Out-Of-Office Advertising at BrandEye Media

Job Summary

• The General Manager will be responsible for providing strategic leadership, operational oversight, and revenue growth for the Out-of-Home (OOH) advertising business.
• He will plan, design, negotiate and execute innovative out-of-home advertising campaigns across diverse formats billboards, transit, digital screens, street furniture, experiential OOH, and emerging outdoor technologies
• The role requires strong expertise in regulatory compliance (LASAA, OAAN, ARCON, and other state regulatory bodies), business development, vendor management, infrastructure expansion (new billboard construction), and identification of high-value strategic advertising locations across Nigeria.
• The GM will drive profitability to ensure impactful OOH visibility and maximum ROI with clients, expand market presence, ensure full regulatory compliance, and oversee the end-to-end execution of billboard projects from site acquisition to deployment.
• The ideal candidate must have strong design/visual communication skills, excellent negotiation abilities, and in-depth knowledge of the OOH landscape.

Key Responsibilities
Strategic Leadership & Business Growth:

• Develop and implement business strategies to increase revenue, market share, and profitability. Identify new business opportunities, partnerships, and expansion into new states.
• Lead commercial negotiations with clients, agencies, landlords, and government authorities.
• Drive long-term growth plans including infrastructure development and asset ownership.

Regulatory & Compliance Management:

• Ensure full compliance with LASAA, OAAN, ARCON, and state signage agencies.
• Manage permit acquisition, renewals, and regulatory documentation.
• Maintain strong relationships with regulatory agencies. • Stay updated on advertising laws and government policies.

Site Acquisition & Infrastructure Development:

• Identify and secure strategic billboard locations with high traffic visibility and commercial value. Conduct feasibility studies including traffic count and ROI projections. Negotiate site agreements with landlords and government bodies.
• Oversee design, engineering, fabrication, and installation of static, unipole, gantry, and digital LED billboards.
• Ensure structural integrity and compliance with safety standards. • Supervise maintenance and quality control of billboard assets.

Operations & Project Management:

• Oversee day-to-day operations.
• Ensure timely campaign execution and installation.
• Monitor vendor performance.
• Implement operational efficiency systems and reporting structures.

Sales & Client Relationship Management:

• Lead the sales team to meet revenue targets.
• Build strong relationships with media agencies and clients.
• Approve pricing strategies and major contracts.
• Drive occupancy rates across billboard assets.

Financial Management:

• Develop and manage annual budgets.
• Monitor cash flow and cost control.
• Ensure profitability of each billboard asset.
• Approve capital expenditure for infrastructure projects.

Team Leadership & Organizational Development:

• Provide leadership to Sales, Operations, Compliance, and Finance teams.
• Build a high-performance organizational culture.
• Mentor and develop senior managers. • Ensure adherence to company policies and ethical standards

Key Qualifications & Requirements

• Bachelor’s degree in business administration, Marketing, Engineering, or related field (MBA is an added advantage).
• Minimum of 8–12 years’ experience in Out-of-Home advertising, with at least 5 years in senior management.
• Strong working knowledge of LASAA, OAAN, ARCON, and other state regulatory frameworks.
• Proven experience in building billboard structures and securing premium locations.
• Strong negotiation and stakeholder management skills.
• Financial acumen and P&L; management experience.
• Excellent leadership, communication, and decision-making skills.

Behaviours:

• You possess a positive can-do spirit. Achieving results in the right way (professionally, honestly and upholding business reputation and core values
• Strong leadership and team-management capabilities.
• Excellent communication and presentation skills.
• High attention to detail and ability to manage fast-paced environments.
• Problem-solving mindset and ability to make quick operational decisions.
• Strong negotiation, persuasion, and stakeholder-management skills.
• Creativity blended with operational discipline.
• You drive & demonstrate business integrity, transparency in your dealings.