Field Marketer at Uleval Technology

Job Description

• We are looking for a skilled and results-driven Software Product Marketer to lead the marketing efforts for our flagship software product.
• The successful candidate will be responsible for developing and executing comprehensive marketing strategies to drive awareness, generate leads, and promote adoption of our software solution.
• This role requires a combination of strategic thinking, creative flair, and hands-on execution to effectively position our product in the market and drive business growth.

Key Responsibilities

• Develop and implement strategic marketing plans to promote our software product and achieve business objectives.
• Conduct market research and competitive analysis to identify target market segments, customer needs, and industry trends.
• Create compelling messaging, positioning, and value propositions that resonate with target audiences and differentiate our product in the marketplace.
• Collaborate with cross-functional teams including product development, sales, and customer success to ensure alignment and integration of marketing initiatives.
• Drive lead generation efforts through various channels including digital marketing, content marketing, email campaigns, events, and partnerships.
• Develop and execute engaging marketing campaigns and initiatives to drive awareness, engagement, and conversion.
• Create high-quality marketing collateral such as website content, product presentations, case studies, whitepapers, and sales enablement materials.
• Analyze marketing performance metrics and KPIs to track campaign effectiveness, measure ROI, and optimize marketing efforts.
• Stay abreast of industry trends, best practices, and emerging technologies to continually enhance our marketing strategies and tactics.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field.
• Proven experience in software product marketing, preferably in the B2B SaaS industry.
• Strong understanding of marketing principles, strategies, and tactics.
• Excellent written and verbal communication skills with the ability to craft compelling messaging and content.
• Demonstrated ability to develop and execute successful marketing campaigns across multiple channels.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Creative thinker with a passion for innovation and problem-solving.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong collaboration and interpersonal skills with the ability to work effectively in cross-functional teams.