E2E Africa Shopper and Consumer Insights Director at Coca-Cola

Position Overview: 

E2E(End to End) Shopper and Consumer Insights Director  leads insights generation, management and operationalization of critical tracking tools for IMX (Integrated Marketing Experience) and FLM (Front line marketing) in order to shape localized, consumer centric decision making to achieve our ambitions.

What You’ll Do for Us 

• Consumer and shopper tool owner: Manage, optimize and operationalize critical tools (BEACH-consumer tracking, HHP) to shape E2E decisions for FLM and IMX
• System partner: Partner with Bottler and WPP to ensure that insights from critical tools are understood and applied
• Recruitment expert: Deepen the knowledge of the Africa operating unit on recruitment understanding and opportunities
• Market expert: Deeply understand market pulse and nuances to shape and define local opportunities and risks
• Portfolio advisor: Unpack and translate portfolio insights into executional opportunities

Role Requirement 

• Post Grad degree preferred  
• 12-15 years of experience in Consumer Insights and  Shopping insights, preference for additional commercial/ IMX experience
• Commercial acumen and media understanding
• Proven Knowledge of key research tools. Keen on innovative and agile ways to answer questions, focusing on how insights will be activated
• Client and agency experience is an added advantage
• Experience within the FMCG sector is an added advantage
• Ability to effectively communicate and collaborate with key stakeholders (Category Leads O, Human Insight leads, Platform Services, Marketing Performance, Frontline marketing and IMX leads) and ensure alignment
• Comfortable in high pressure and uncertain environments