E-Commerce Manager at Rifugio Communications

Job Summary

• The E-commerce Manager is responsible for overseeing and driving the growth of a company's online sales channels. 
• This role involves managing the online store, developing digital marketing strategies, improving user experience, analyzing data, and coordinating with various teams to ensure seamless operations. 
• The ideal candidate is results-driven, creative, and highly knowledgeable about the latest e-commerce trends and technologies.

Responsibilities

• Strategic Planning and Execution:
  • Develop and implement e-commerce strategies to drive online sales growth and achieve revenue targets.
  • Identify market trends, customer behaviors, and competitive activities to inform strategy.
• Website Management:
  • Oversee the functionality, design, and performance of the e-commerce website.
  • Collaborate with web developers, designers, and content teams to ensure a user-friendly and visually appealing site.
  • Monitor and optimize site performance, including page load times, navigation, and mobile responsiveness.
• Digital Marketing:
  • Plan and execute digital marketing campaigns, including SEO, SEM, email marketing, and social media.
  • Utilize analytics tools to track campaign effectiveness and optimize for conversions.
  • Develop and manage affiliate marketing and partnerships to expand reach.
• Customer Experience:
  • Enhance user experience through personalized recommendations, streamlined checkout processes, and customer support.
  • Manage customer feedback and reviews to maintain a high satisfaction rate.
• Inventory and Supply Chain Coordination:
  • Collaborate with supply chain and inventory teams to ensure product availability and timely fulfillment.
  • Manage promotions, pricing, and discounts to optimize inventory turnover.
• Analytics and Reporting:
  • Analyze sales data, traffic, and other key performance indicators to assess success and identify areas for improvement.
  • Prepare regular reports on e-commerce performance for senior management.
• Team Leadership:
  • Supervise and mentor the e-commerce team, including marketing, customer support, and technical staff.
  • Ensure clear communication and collaboration between departments.

Qualifications and Skills

• Bachelor’s Degree in Marketing, Business Administration, IT, or related field (Master’s preferred).
• Proven experience in managing e-commerce platforms such as Shopify, Magento, WooCommerce, or similar.
• Strong understanding of digital marketing channels and strategies.
• Proficiency in analytics tools (e.g., Google Analytics, SEMrush, or Hotjar).
• Excellent project management and organizational skills.
• Strong leadership abilities and team management experience.
• Creative problem-solving skills and a results-oriented mindset.

Work Environment:

• The E-commerce Manager typically works in an office or remote environment and may collaborate with cross-functional teams across marketing, IT, customer service, and logistics.

Key Metrics of Success:

• Increased online sales and revenue.
• Improved website traffic and conversion rates.
• High customer satisfaction and retention rates.
• Efficient and cost-effective operations.