Digital & Social Media Officer at AMO Farm Sieberer Hatchery Limited

Job Summary

• We are looking for a creative and strategic Digital & Social Media Officer to drive our online marketing efforts and strengthen our brand presence across digital platforms.
• This role involves managing our digital and social media channels, producing engaging content, and executing data-driven campaigns to connect with our audience and enhance our brand.

Key Responsibilities
Social Media Management:

• Develop and implement social media strategies for AMO Farm Sieberer Hatchery and its associated companies.
• Curate and publish engaging content across social media platforms.
• Monitor and respond to audience comments, messages, and inquiries promptly.
• Track social media metrics to measure and report on campaign success.

Content Creation:

• Generate creative content, including text, images, and videos, aligned with brand identity.
• Collaborate with the marketing team to plan and maintain a content calendar.
• Ensure content accuracy, on-brand consistency, and platform optimization.

Digital Marketing:

• Develop and execute digital marketing campaigns to drive awareness, engagement, and conversions.
• Utilize SEO, SEM, email marketing, and other techniques to enhance online presence.
• Monitor campaign performance and provide insights on digital marketing effectiveness.

Brand Management:

• Maintain a consistent brand voice and visual identity across digital channels.
• Work with the design team to create visually appealing graphics and videos.
• Stay updated on digital marketing trends to keep strategies current and impactful.

Analytics and Reporting:

• Use analytics tools to track the performance of social media and digital campaigns.
• Provide regular performance reports and actionable insights to management.
• Adjust strategies based on data insights to optimize campaign effectiveness.

Qualifications

• Bachelor’s Degree (B.Sc.) or HND in Marketing, Communications, or related field.
• 2-3 years of proven experience as a Digital & Social Media Officer or similar role.

Requirements

• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva).
• Experience with SEO, SEM, email marketing, and other digital marketing techniques.
• Analytical skills for interpreting data and making data-driven decisions.
• Creative thinking, problem-solving abilities, and adaptability.
• Ability to work both independently and collaboratively in a team.

Required Competencies:

• Creativity: Able to generate fresh ideas and engaging content.
• Strategic Thinking: Capable of planning effective campaigns and optimizing them based on performance data.
• Communication: Clear and professional in written and verbal interactions.
• Analytical Mindset: Proficient in data analysis and informed decision-making.

Expected Behavioral Attributes:

• Proactiveness: Takes initiative and adapts to changing needs.
• Reliability: Completes tasks on time and upholds high-quality standards.
• Collaboration: Works well with cross-functional teams to support brand goals.
• Commitment to Excellence: Demonstrates a strong work ethic and dedication to the role.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and career growth.
• Work in a dynamic, collaborative environment with industry leaders.
• Contribute to the success of a diverse group of associated companies.